House of Macadamias Snack Bars Come in Three Flavors
Michael Hemsworth — July 9, 2022 — Marketing
References: houseofmacadamia & foodbev
The House of Macadamias snack bars are a line of nutritious, delicious products for consumers to enjoy when hunger strikes. The products come in three flavors including Salted Carmel, Chocolate Coconut and Dark Chocolate Macadamia, which are each crafted with a 100% plant-based recipe. The bars are crafted with vegan, Keto and Paleo lifestyles in mind, and are arriving at UK retailers starting this month.
Co-Owner Brandon Heimstra commented on the new House of Macadamias snack bars saying, "As a transparent brand that makes no bones about the fact that macadamias will always be the first name on our ingredient decks (between 45-98% content), we are equally clear that will never denigrate their discerning reputation or our wider wellness focus by surrounding them with refined sugar, cheap fillers or any synthetic nasties.”
Co-Owner Brandon Heimstra commented on the new House of Macadamias snack bars saying, "As a transparent brand that makes no bones about the fact that macadamias will always be the first name on our ingredient decks (between 45-98% content), we are equally clear that will never denigrate their discerning reputation or our wider wellness focus by surrounding them with refined sugar, cheap fillers or any synthetic nasties.”
Trend Themes
1. Plant-based Snack Bars - Brands can develop snack bars with 100% plant-based recipes to cater to vegan, Keto, and Paleo lifestyles.
2. Nut-powered Products - Brands can create products that highlight the use of nutrient-dense nuts as the primary ingredient to attract consumers looking for healthier snack options.
3. Transparency in Ingredient Sourcing - Brands can gain consumer trust by being transparent and upfront about the ingredients used in their products, and avoiding the use of refined sugar, cheap fillers, or synthetic additives.
Industry Implications
1. Healthy Snacks - Brands in the healthy snacks industry can invest in creating vegan, Keto, and Paleo-friendly snack bars using nutrient-dense nuts as the primary ingredient.
2. Nut-based Products - Brands in the nut-based products industry can create products that highlight the use of various nuts as the primary ingredient to cater to consumers who prioritize nutrition and health.
3. Transparency in Food Industry - Brands in the food industry as a whole can gain consumer trust by being transparent and upfront about the sourcing of their ingredients and avoiding the use of refined sugar, cheap fillers, or synthetic additives.
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