Nairn's Toffee Flavour Oaties Have a Gluten-Free Recipe
Michael Hemsworth — August 5, 2023 — Lifestyle
References: nairns & talkingretail
The Nairn's Toffee Flavour Oaties are a new addition to the brand's range of biscuits in the UK that prioritize flavor and dietary preferences in response to consumer demands.
The cookies are crafted with 45% less sugar than alternative biscuits on the market and maintain a gluten-free recipe to make them suited for consumers with sensitivities. The biscuits are also Coeliac UK certified with each batch independently tested with the ELISA standards in mind to ensure the highest level of gluten-free confidence. The biscuits boast the signature namesake toffee flavor for a sweet and complex finish.
Brand Manager Euan Lutton spoke further on the new Nairn's Toffee Flavour Oaties saying, "Demand for tasty, healthy, but also purse-friendly, free from products has never been higher. However, value offerings are still in short supply in the free from aisle, especially in the sweet biscuit category. We are proud to have created yet another gluten-free biscuit that showcases the health credentials of oats, champions lower sugar content while not compromising on taste, and offering a safe option for those following a gluten-free diet, whether it’s their choice for medical or lifestyle reasons.”
The cookies are crafted with 45% less sugar than alternative biscuits on the market and maintain a gluten-free recipe to make them suited for consumers with sensitivities. The biscuits are also Coeliac UK certified with each batch independently tested with the ELISA standards in mind to ensure the highest level of gluten-free confidence. The biscuits boast the signature namesake toffee flavor for a sweet and complex finish.
Brand Manager Euan Lutton spoke further on the new Nairn's Toffee Flavour Oaties saying, "Demand for tasty, healthy, but also purse-friendly, free from products has never been higher. However, value offerings are still in short supply in the free from aisle, especially in the sweet biscuit category. We are proud to have created yet another gluten-free biscuit that showcases the health credentials of oats, champions lower sugar content while not compromising on taste, and offering a safe option for those following a gluten-free diet, whether it’s their choice for medical or lifestyle reasons.”
Trend Themes
1. Health-conscious Biscuits - The Nairn's Toffee Flavour Oaties respond to consumer demands for tasty and healthy biscuit options with reduced sugar content and a gluten-free recipe.
2. Gluten-free Food - The Nairn's Toffee Flavour Oaties cater to consumers with gluten sensitivities by maintaining a gluten-free recipe and being Coeliac UK certified.
3. Value in Free-from - The Nairn's Toffee Flavour Oaties address the lack of value offerings in the free-from aisle, providing a purse-friendly option in the sweet biscuit category.
Industry Implications
1. Healthy Snacks - The Nairn's Toffee Flavour Oaties tap into the growing demand for healthier snack options, offering a flavorful and guilt-free choice.
2. Gluten-free Products - The Nairn's Toffee Flavour Oaties contribute to the gluten-free product market, providing a safe and delicious option for those following a gluten-free diet.
3. Food Retail - The Nairn's Toffee Flavour Oaties meet the needs of the free-from aisle in grocery stores, catering to consumers seeking affordable and gluten-free sweet biscuits.
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