Painbox Offers 'Power Couples,' or Curated Nail Polish Pairs
Laura McQuarrie — June 18, 2019 — Fashion
New York City-based nail salon Painbox is now introducing its first-ever nail polish collection and it is being launched with curated nail polish pairs called 'Power Couples.' While nail polish lacquers are often sold in large sets, these packs of just two nail polish products ensure a complementary color match.
The pre-matched nail polish pairs include unique color combinations like Like Wild and Like Wonder, a pine green and a powder blue, as well as red Like Desire and Like Dreams, a soft lilac hue. These bundled sets have the potential to create a variety of unique manicure styles.
This glossy new range from Paintbox is gluten-free, vegan, cruelty-free, as well as 10-free, meaning that a high number of non-toxic ingredients are excluded from the clean nail polish color formulas.
The pre-matched nail polish pairs include unique color combinations like Like Wild and Like Wonder, a pine green and a powder blue, as well as red Like Desire and Like Dreams, a soft lilac hue. These bundled sets have the potential to create a variety of unique manicure styles.
This glossy new range from Paintbox is gluten-free, vegan, cruelty-free, as well as 10-free, meaning that a high number of non-toxic ingredients are excluded from the clean nail polish color formulas.
Trend Themes
1. Curated Nail Polish Pairs - The concept of pre-matched nail polish pairs has the potential to disrupt the traditional approach of selling nail polish lacquers in large sets.
2. Non-toxic Nail Polish - The trend towards non-toxic beauty products is expanding into the nail polish industry, presenting an opportunity for innovation in the formulation of clean nail polish color formulas.
3. Complementary Color Combinations - Offering unique combinations of nail polish colors allows for innovation in the creation of new and distinctive manicure styles.
Industry Implications
1. Beauty Products - Introducing pre-matched nail polish pairs and non-toxic nail polish offers an innovation opportunity in the beauty products industry.
2. Fashion and Apparel - The complementary color combinations offered through these curated nail polish pairs presents a potential innovation opportunity in fashion and apparel, as these colors can be used to inspire and inform clothing and accessory design.
3. E-commerce - The concept of curated nail polish pairs lends itself well to an e-commerce model, where customers can easily purchase complementary sets online.
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