NACONEK's Super Porridge is Being Launched in Kenya
Michael Hemsworth — September 26, 2023 — Lifestyle
The NACONEK's Super Porridge is being launched by Ingredion Kenya as part of a public-private partnership that's focused on helping 2.4-million malnourished school children.
The product is crafted with locally sourced maize, soybeans, sorghum and sweet potato with stevia to add a touch of sweetness. The drink is fortified with 15 micronutrients, and processed and packed inside a Tetra Brik Aseptic 250ml pack that comes with a straw for easy enjoyment anywhere. The product will also support the local community with 12,000 small-scale famers contracted to help supply the raw materials needed for manufacturing.
Director, Africa and Middle East at Ingredion Kennedy Ouma spoke on the NACONEK's Super Porridge saying, "This is a very emotionally fulfilling project to be involved in, as we are bringing our purpose to life by making life better for underprivileged children by improving their nutrition and getting them back to school. Current launch covers 50,000 children this year, rising to 100,000 in 2024 and then upscaled to 2.4 million by 2025 as the funding increases.”
The product is crafted with locally sourced maize, soybeans, sorghum and sweet potato with stevia to add a touch of sweetness. The drink is fortified with 15 micronutrients, and processed and packed inside a Tetra Brik Aseptic 250ml pack that comes with a straw for easy enjoyment anywhere. The product will also support the local community with 12,000 small-scale famers contracted to help supply the raw materials needed for manufacturing.
Director, Africa and Middle East at Ingredion Kennedy Ouma spoke on the NACONEK's Super Porridge saying, "This is a very emotionally fulfilling project to be involved in, as we are bringing our purpose to life by making life better for underprivileged children by improving their nutrition and getting them back to school. Current launch covers 50,000 children this year, rising to 100,000 in 2024 and then upscaled to 2.4 million by 2025 as the funding increases.”
Trend Themes
1. Drinkable Porridges - The launch of NACONEK's Super Porridge highlights the growing trend of drinkable porridges as a solution to combat malnutrition in school children.
2. Locally Sourced Ingredients - The use of locally sourced maize, soybeans, sorghum, and sweet potato in NACONEK's Super Porridge represents a trend towards sustainable and community-driven food production.
3. Public-private Partnerships - The collaboration between Ingredion Kenya and the government demonstrates an emerging trend of public-private partnerships in addressing social issues like malnutrition.
Industry Implications
1. Food and Beverage - The launch of NACONEK's Super Porridge indicates an opportunity for the food and beverage industry to develop nutritious and convenient products for malnourished populations.
2. Agriculture - The involvement of 12,000 small-scale farmers in the production of NACONEK's Super Porridge highlights the potential for the agriculture industry to support sustainable and inclusive supply chains.
3. Healthcare - The focus on improving children's nutrition through innovative products like NACONEK's Super Porridge opens up opportunities for the healthcare industry to address malnutrition-related health issues.
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