These New Kendamil Weaning Cereals Come in Two Flavor Options
Michael Hemsworth — January 21, 2021 — Life-Stages
These new Kendamil weaning cereals have been unveiled by the Britain-based brand as a product option for parents to pick up when looking to support the taste and nutrition needs of youngsters as they develop. The cereals come in two new flavors including Broccoli & Cheesy Cauliflower and Apple & Blackcurrant Oat Porridge of which the former is one of the first savory options from the brand. Both cereals are targeted towards children aged four months and are made with 100% British ingredients with no palm oil or fish oil in the mix.
CEO Ross McMahon spoke on the new Kendamil weaning cereals saying, "We are delighted to be adding two new flavors to our ever-popular cereal and porridge collection to support families on their weaning journey. Weaning is a daunting time for new parents, but when they choose Kendamil, they can rest assured they are giving their baby natural food that unlike other market equivalents, is 100% British, uses full cream nutrients, fresh fruit and vegetables and contains zero nasties like palm oil or fish oil.”
CEO Ross McMahon spoke on the new Kendamil weaning cereals saying, "We are delighted to be adding two new flavors to our ever-popular cereal and porridge collection to support families on their weaning journey. Weaning is a daunting time for new parents, but when they choose Kendamil, they can rest assured they are giving their baby natural food that unlike other market equivalents, is 100% British, uses full cream nutrients, fresh fruit and vegetables and contains zero nasties like palm oil or fish oil.”
Trend Themes
1. Savory Baby Cereals - The rise of savory baby cereals offers an opportunity for companies to explore unconventional flavor combinations and cater to parents seeking diverse food options for their children.
2. Weaning Foods - The demand for natural and locally sourced ingredients in weaning foods presents an opportunity for businesses to innovate their supply chain and market their products as healthier options for babies.
3. Non-toxic Baby Food - Parents are increasingly turning to non-toxic baby food options, creating a market for companies to explore natural preservatives, packaging, and ways to reduce environmental impact.
Industry Implications
1. Baby Food - Companies in the baby food industry can explore opportunities to innovate their product offerings by introducing new flavor profiles made with locally sourced ingredients or focusing on non-toxic ingredients and environmentally friendly packaging.
2. Agriculture - The trend towards locally sourced ingredients in baby food presents an opportunity for innovation in the agriculture industry where farmers can cater to the needs of baby food manufacturers looking for natural and sustainable ingredients.
3. Packaging - The demand for non-toxic baby food products and environmentally friendly packaging creates opportunities for companies in the packaging industry to develop new materials and innovative designs to make baby food packaging safer and more sustainable.
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