Nabisco's SnackWell Has a Wild Design
Jamie Danielle Munro — May 12, 2011 — Lifestyle
References: nabiscoworld & thedieline
The new design for the Nabisco SnackWell treats has a wild side. The packaging features bright colors and a zebra print pattern.
The new Nabisco SnackWell packaging stands out on the shelf with these fluorescent colors and zebra stripes. The packaging also speaks to the product's "100 calories" marketing message, with its bright celebratory colors, allowing women to have fun while snacking on delicious treats. Instead of worrying about calorie content, then, consumers can enjoy these light refreshments without breaking their diets. With the product as great as the packaging, it's hard not to want a taste of the wild side of these SnackWell goodies.
Nabisco's Snackwell treats allow women to "be bad and snack well by indulging their sweet tooth without guilt." Now that sounds tasty.
The new Nabisco SnackWell packaging stands out on the shelf with these fluorescent colors and zebra stripes. The packaging also speaks to the product's "100 calories" marketing message, with its bright celebratory colors, allowing women to have fun while snacking on delicious treats. Instead of worrying about calorie content, then, consumers can enjoy these light refreshments without breaking their diets. With the product as great as the packaging, it's hard not to want a taste of the wild side of these SnackWell goodies.
Nabisco's Snackwell treats allow women to "be bad and snack well by indulging their sweet tooth without guilt." Now that sounds tasty.
Trend Themes
1. Bright Colored Packaging - The use of fluorescent colors and vibrant packaging designs is a disruptive innovation opportunity for food and beverage companies to attract consumer attention and stand out on store shelves.
2. Zebra Print Patterns - Incorporating animal print patterns like zebra stripes into product packaging presents a disruptive innovation opportunity for brands to create a visually striking and memorable aesthetic, appealing to consumers' desire for unique and fashionable packaging designs.
3. Celebratory Marketing - Utilizing bright and celebratory colors in product packaging presents a disruptive innovation opportunity for marketers to emphasize a positive and joyful message, encouraging consumers to associate the snacks with festive occasions and enjoyable moments.
Industry Implications
1. Food and Beverage - The colorful and zebra-printed snack pack trend can be applied to a variety of food and beverage products, allowing brands to differentiate themselves and create excitement in a competitive market.
2. Packaging Design - The use of vibrant colors and animal print patterns in packaging design presents a disruptive innovation opportunity for designers to create visually captivating and attention-grabbing packaging solutions for various industries beyond food and beverages.
3. Marketing and Advertising - The use of celebratory colors and designs in marketing messaging presents a disruptive innovation opportunity for marketers to create a positive and joyful brand image, increasing consumer engagement and driving sales.
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