From Online Dating to the 'Married on MySpace' Show
Vincent Salera — March 27, 2009 — Social Good
References: adrants
It seems that the success of ABC's The Bachelor and Bachelorette has affected the marketing honchos over at MySpace. The social networking site is creating a reality dating web series which is presently casting for couples.
You simply have to visit Myspace.com/MarriedOnMyspace to apply. The web series is expected to last 13 episodes until the day they say “I doâ€.
Implications - Playing off of popular television shows such as The Bachelor and The Bachelorette, the company has attempted to grasp the attention of that target group. By doing this, the company hopes to increase traffic to their site over their competitors. They also try to capture a target group that thrives off of the romanticism the show carries.
You simply have to visit Myspace.com/MarriedOnMyspace to apply. The web series is expected to last 13 episodes until the day they say “I doâ€.
Implications - Playing off of popular television shows such as The Bachelor and The Bachelorette, the company has attempted to grasp the attention of that target group. By doing this, the company hopes to increase traffic to their site over their competitors. They also try to capture a target group that thrives off of the romanticism the show carries.
Trend Themes
1. Reality Dating Web Series - Creating reality dating web series is a trend influenced by popular television shows and targets a specific group of people looking for romance online.
2. Increased Traffic on Social Networking Sites - Companies like MySpace are using reality dating web series to attract more users and increase traffic on their site compared to competitors.
3. Targeting Romanticism in Online Dating - By incorporating the romanticism of shows like The Bachelor, companies aim to capture a specific target group interested in finding love online.
Industry Implications
1. Online Dating - The trend of creating reality dating web series can disrupt the online dating industry by offering a more interactive and engaging experience for users.
2. Social Networking - Reality dating web series can disrupt the social networking industry by attracting more users and increasing engagement on their platforms.
3. Entertainment - The trend of reality dating web series can disrupt the entertainment industry by providing a new form of online content that appeals to a specific audience.
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