MYKITA MYLON Optical Glasses Come in Bold Retro Designs
Katie Pagnotta — January 26, 2013 — Lifestyle
References: mykita & highsnobiety
The MYKITA MYLON optical glasses collection has finally been released. The brand predominately dominated in the sunglass market and has officially dipped its toes in the optical pool.
MYKITA MYLON optical glasses are simple, durable and lightweight. The lenses are cut with precision and the frames are modern with a retro flair. Most contemporary optical labels adorn their frames with logos and accoutrements, but MYKITA focuses on clean, low-key designs. The frames are perfect for everyday use and are are extremely low-maintenance. There is a variety of fun colors to choose from and you can customize frame, color, and any lens you want. Fun options include 'British Racing Green' square aviators, the 'Imperial Purple' circular Lennon-inspired glasses and the 'Ocean Blue' vibrant oval pair.
MYKITA MYLON optical glasses are simple, well-cut and above all, comfortable to wear.
MYKITA MYLON optical glasses are simple, durable and lightweight. The lenses are cut with precision and the frames are modern with a retro flair. Most contemporary optical labels adorn their frames with logos and accoutrements, but MYKITA focuses on clean, low-key designs. The frames are perfect for everyday use and are are extremely low-maintenance. There is a variety of fun colors to choose from and you can customize frame, color, and any lens you want. Fun options include 'British Racing Green' square aviators, the 'Imperial Purple' circular Lennon-inspired glasses and the 'Ocean Blue' vibrant oval pair.
MYKITA MYLON optical glasses are simple, well-cut and above all, comfortable to wear.
Trend Themes
1. Customized Lightweight Glasses - Disruptive innovation opportunity: Offering customizable options for frame, color, and lens, creating unique and personalized eyewear experiences.
2. Retro-inspired Optical Designs - Disruptive innovation opportunity: Creating modern frames with a retro flair, appealing to customers looking for vintage-inspired eyewear.
3. Low-maintenance Eyewear - Disruptive innovation opportunity: Providing durable, low-maintenance glasses that cater to customers seeking convenience and functionality.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Leveraging personalized customization and retro-inspired designs to stand out in the competitive eyewear market.
2. Fashion - Disruptive innovation opportunity: Integrating retro-inspired eyewear as a fashion statement to tap into the growing demand for vintage aesthetics.
3. Technology - Disruptive innovation opportunity: Exploring advancements in lightweight materials and precision-cut lenses to enhance comfort and improve the optical experience.
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