Host Defense Mushrooms' MycoBrew Beverages Share Functional Benefits
Laura McQuarrie — September 9, 2021 — Lifestyle
References: hostdefense & newhope
Host Defense Mushrooms' MycoBrew Beverages can be found in convenient grab-and-go pouches that are full of superfoods and functional benefits. Available in four flavors, the products include varieties like Matcha, Coffee, Cocoa and Mocha, each of which supports a different state. While the Matcha variety is best for energizing and uplifting, the Coffee is activating and awakening. Thanks to the power of USA-grown lion's mane mushroom, the beverages put a twist on their conventional counterparts without adaptogens.
Lion's mane mushroom is known as the "smart mushroom" thanks to the way it supports brain and neurological health. Used to enhance cognitive function and mood, the ingredient is useful for supporting mental clarity, focus and memory.
Lion's mane mushroom is known as the "smart mushroom" thanks to the way it supports brain and neurological health. Used to enhance cognitive function and mood, the ingredient is useful for supporting mental clarity, focus and memory.
Trend Themes
1. Functional Beverages - Opportunity for brands to create beverages with functional health benefits beyond traditional options.
2. Mushroom-based Ingredients - Opportunity for ingredient suppliers and food manufacturers to integrate unique and functional mushroom-based ingredients into products.
3. Adaptogen Alternatives - Opportunity for brands to develop functional beverages without adaptogens by using alternative ingredients like mushrooms.
Industry Implications
1. Functional Foods and Beverages - Opportunity for companies in the functional foods and beverages industry to expand their product offerings with mushroom-based ingredients.
2. Ingredient Suppliers - Opportunity for ingredient suppliers to develop and supply unique mushroom-based ingredients for use in functional food and beverage products.
3. Natural Supplements - Opportunity for natural supplement companies to expand their product offerings with mushroom-based supplements that support brain and neurological health.
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