The My Olive Tree Product Packaging Modernizes Tradition
Jana Pijak — April 17, 2013 — Art & Design
References: mousegraphics.gr & lovelypackage
Embracing a minimalist design aesthetic, this bold packaging for My Olive Tree products is clean and simply chic. Having produced olive oil for a number of years, a family in the Peloponnese region has decided to bottle their home grown product transforming the gourmet oil into a covetable and trendy mass product.
This chic design is the work of mousegraphics who have elevated its home-grown roots into marketing that targets a foreign clientele with impeccable taste for quality and luxury.
Fusing a family's tradition and culture along with modern design ideals, this packaging for My Olive Tree products highlights clean labels with minimal bolded text. Moreover, the product displays a subtle botanical graphic representative of an olive tree that can be seen on the company's glass bottles and cardboard box branding.
This chic design is the work of mousegraphics who have elevated its home-grown roots into marketing that targets a foreign clientele with impeccable taste for quality and luxury.
Fusing a family's tradition and culture along with modern design ideals, this packaging for My Olive Tree products highlights clean labels with minimal bolded text. Moreover, the product displays a subtle botanical graphic representative of an olive tree that can be seen on the company's glass bottles and cardboard box branding.
Trend Themes
1. Minimalist Packaging - By embracing minimalist design, companies can create clean and chic packaging that appeals to consumers with a taste for quality and luxury.
2. Elevated Branding - Fusing tradition and modern design, brands can create packaging that highlights their cultural roots while appealing to a foreign clientele.
3. Subtle Botanical Graphics - Integrating subtle botanical graphics in product packaging can create a visually appealing representation of the brand's main ingredient.
Industry Implications
1. Gourmet Food and Beverage - The gourmet food and beverage industry can adopt minimalist packaging and elevated branding to attract customers with discerning tastes.
2. Luxury Goods - The luxury goods industry can leverage minimalist design and elevated branding to create packaging that reflects high quality and exclusivity.
3. Natural and Organic Products - The natural and organic products industry can use subtle botanical graphics in packaging to visually communicate the natural ingredients and eco-friendly values of their brand.
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