Moxy Universe, Play Beyond is an Augmented Reality Experience
Laura McQuarrie — July 19, 2022 — World
References: moxy-hotels.marriott & designtaxi
Moxy Universe, Play Beyond is a new augmented reality experience in Asia Pacific from Moxy Hotels and it invites guests who are young at heart to create their own avatar and step into an immersive world. Before they step foot into the hotel, guests can enter the Moxy Universe and express their unique sense of style with different hairstyles, outfits and accessories.
After checking in at the Bar Moxy, guests can scan a special QR code in order to unlock a minimum of five challenges throughout the hotel's guestroom and public spaces to win great prizes.
This experience gives travelers the chance to hang out with an avatar that doubles as a workout buddy, whether they prefer boxing, racing by bike or moving their body in a different way.
After checking in at the Bar Moxy, guests can scan a special QR code in order to unlock a minimum of five challenges throughout the hotel's guestroom and public spaces to win great prizes.
This experience gives travelers the chance to hang out with an avatar that doubles as a workout buddy, whether they prefer boxing, racing by bike or moving their body in a different way.
Trend Themes
1. Augmented Reality Hotels - There is an opportunity for hotels to incorporate augmented reality experiences as part of their guest amenities to create an immersive and interactive stay for the younger tech-savvy guests.
2. Gamification Campaigns in Hospitality - Gamification can be used as a powerful marketing tool for hotels to attract younger guests by creating a fun and engaging experience that keeps them coming back.
3. Personalized Interactive Experiences - Providing guests with personalized interactive experiences that allow them to express their individuality and preferences can be a differentiating factor for hotels looking to stand out in a competitive market.
Industry Implications
1. Hospitality - Hotels can leverage technology innovations to create engaging experiences that appeal to younger tech-savvy guests.
2. Gaming - The use of gamification and augmented reality in hotels presents an opportunity for the gaming industry to expand into new markets and partnerships.
3. Retail - Retailers can explore the use of augmented reality and personalized experiences to enhance customer engagement and loyalty.
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