The 'My Body My Rights' Campaign Features Hyperrealistic Body Art
Vasiliki Marapas — November 11, 2014 — Social Good
References: campaigns.amnesty.org & buzzfeed
Amnesty International teamed up with artist Hikaru Cho to launch the 'My Body My Rights' campaign.
The Tokyo-based artist created a series of body art illustrating sexual and bodily rights that are routinely denied or infringed upon all over the world. Cho explains, "You have the right to choose who you love and what kind of family you want and to live free from rape and sexual violence." With this campaign, she is aiming to contribute to a global conversation about reproductive rights, gender discrimination and sexual abuse.
The campaign is a unique and powerful way to not only spread a message, but encourage a dialogue about sensitive issues that have been underrepresented or flat-out ignored.
The Tokyo-based artist created a series of body art illustrating sexual and bodily rights that are routinely denied or infringed upon all over the world. Cho explains, "You have the right to choose who you love and what kind of family you want and to live free from rape and sexual violence." With this campaign, she is aiming to contribute to a global conversation about reproductive rights, gender discrimination and sexual abuse.
The campaign is a unique and powerful way to not only spread a message, but encourage a dialogue about sensitive issues that have been underrepresented or flat-out ignored.
Trend Themes
1. Body Art Activism - The use of body art in activism presents a disruptive innovation opportunity for artists, activists, and campaign creators to create a powerful and unique way of spreading a message and encouraging a dialogue about sensitive issues.
2. Gender Campaigns - With the rise of campaigns that address gender issues, there is an opportunity for companies and organizations to get involved and support these causes, while also promoting diversity and inclusion in their own workplaces.
3. Reproductive Rights Advocacy - As reproductive rights continue to be a topic of debate and legislation, there is an opportunity for advocacy groups and organizations to raise awareness and push for change through targeted campaigns and activism.
Industry Implications
1. Art and Design - The use of body art in activism presents an opportunity for artists to elevate their craft while also spreading a message and promoting social change.
2. Activism and Nonprofits - The 'My Body My Rights' campaign shows that using creative approaches to activism can be highly effective, and highlights the benefits of partnerships between artists and organizations pushing for change.
3. Social Media and Marketing - As social media continues to be a powerful tool for spreading messages and raising awareness, there is an opportunity for companies and organizations to use their marketing efforts to support and amplify gender campaigns and activist causes.
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