OPI is Teaming Up with Ford to Drive a Line of Nail Polish
Megan Facciuolo — March 8, 2014 — Autos
"Mustang Sally" will be more than pleased when she hears about a new line of nail polishes by OPI that will appeal to both her nails and to her taste in cars.
OPI Products Inc. and Ford Motors Co. recently announced their unusual collaboration for a line of nail lacquers in honor of Ford Mustang's 50th Anniversary.
One of the line's polishes will represent the iconic pony car's most popular paint job color, which is appropriately named 'Racer Red.' The remaining Mustang nail colors are unknown to the general public, but some can assume, based off other sought-after paint choices, that the collection could include a "break for me blue," or even a "geared up green."
The collection is set to release internationally in July of this year.
OPI Products Inc. and Ford Motors Co. recently announced their unusual collaboration for a line of nail lacquers in honor of Ford Mustang's 50th Anniversary.
One of the line's polishes will represent the iconic pony car's most popular paint job color, which is appropriately named 'Racer Red.' The remaining Mustang nail colors are unknown to the general public, but some can assume, based off other sought-after paint choices, that the collection could include a "break for me blue," or even a "geared up green."
The collection is set to release internationally in July of this year.
Trend Themes
1. Collaborative Product Lines - The collaboration between OPI and Ford Motors demonstrates the trend of brands joining forces to create unique product offerings.
2. Crossover Marketing - The partnership between OPI and Ford Motors shows the trend of companies from different industries leveraging each other's brand recognition to reach new audiences.
3. Nostalgia-driven Marketing - The introduction of a nail polish line in honor of Ford Mustang's 50th Anniversary taps into the trend of using nostalgia to create sentimental connections with consumers.
Industry Implications
1. Beauty - The collaboration between OPI and Ford Motors presents disruptive innovation opportunities for the beauty industry to explore partnerships and create unique product lines.
2. Automotive - The collaboration between OPI and Ford Motors highlights potential opportunities for automakers to explore collaborations with beauty brands to create specialized product offerings.
3. Fashion - The crossover between OPI and Ford Motors opens up possibilities for the fashion industry, demonstrating the potential for partnerships between automotive and beauty brands.
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