The OPI xPress/On Nails Come in 15 Shades
Michael Hemsworth — October 12, 2022 — Fashion
References: opi & drugstorenews
The OPI xPress/On nails are a new range of press-on nails from the nail polish brand for consumers to choose as an easy, one-step way to complete their look. The nails come in 33 press-on gel-like salon manicure styles to choose from, which are rated for 14 days of wear and come in 15 shade options to choose from. Consumers can also choose from six salon-inspired effects such as glazes, shimmers and holographic along with eight professional nail art designs.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI xPress/On nails saying, "With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann spoke on the OPI xPress/On nails saying, "With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”
Trend Themes
1. Press-on Beauty - The rise of quick and easy press-on beauty products presents opportunities for brands to create innovative and convenient makeup and skincare lines.
2. DIY Beauty - As consumers seek greater control over their personal grooming routines, DIY beauty trends will grow with more affordable at-home treatments and tutorials.
3. Sustainability in Beauty - Increasing environmental concerns are driving demand for eco-friendly beauty products and packaging made from sustainable materials.
Industry Implications
1. Beauty - With an increasing emphasis on convenience and affordability, as well as sustainable practices and DIY trends, the beauty industry has ample opportunities to expand its offerings.
2. Fashion - With the rise of press-on products, the fashion industry could explore collaborations with various beauty brands to streamline the process of matching outfits with accessories.
3. Retail - As consumer preferences shift towards convenient and affordable products, the retail industry can explore the potential of creating exclusive in-store collaborations with beauty brands for impulse purchases.
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