KFC's Interactive Sound Bite Table Creates a Personal Listening Hub
Laura McQuarrie — July 28, 2015 — Marketing
References: kfc.co.za & guerrillamarketingzone
Music is often an important part of setting a certain atmosphere in a restaurant, but KFC takes this idea to the next level with its Interactive Sound Bite music tables.
KFC South Africa created a digital audio table that let its guests listen to music simply by sitting at the table. Using sound wave transmitters, people could place their elbows on the surface of the table and cupping their hands over their ears, creating a makeshift pair of headphones to prevent other patrons from being disturbed by an individual's listening experience.
The surfaces of the tables were decorated by local artists, which was fitting, considering the music playing also gave exposure to up-and-coming music artists in the industry.
KFC South Africa created a digital audio table that let its guests listen to music simply by sitting at the table. Using sound wave transmitters, people could place their elbows on the surface of the table and cupping their hands over their ears, creating a makeshift pair of headphones to prevent other patrons from being disturbed by an individual's listening experience.
The surfaces of the tables were decorated by local artists, which was fitting, considering the music playing also gave exposure to up-and-coming music artists in the industry.
Trend Themes
1. Interactive Restaurant Technology - Creating innovative ways to integrate technology into the restaurant experience through interactive tables.
2. Localized Art and Music Promotion - Incorporating and promoting local artists and up-and-coming musicians through restaurant technology and atmospheric design.
3. Personalized Restaurant Experiences - Providing personalized and unique experiences for diners through interactive and customized technology.
Industry Implications
1. Restaurant Industry - The restaurant industry has an opportunity to stay ahead of the game by incorporating innovative technology like interactive music tables.
2. Art and Music Industry - Using interactive tables as a marketing tool, the art and music industry can showcase new talent and support local artists.
3. Hospitality Industry - Hotels and other hospitality businesses can provide unique and interactive experiences for their guests by incorporating personalized technology like interactive music tables.
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