Mix Lab Inspires Drinkers & Lets Bartenders Monetize Their Craft
Laura McQuarrie — February 9, 2021 — Lifestyle
References: apps.apple & thespiritsbusiness
The Mix Lab app was created by Bacardi to "reimagine the bar setting" at a time when people are doing most of their drinking at home. While there are many existing apps that can help to offer inspiration and recipes for making cocktails at home, this app sets itself apart as a platform that also helps bartenders monetize their craft. On Mix Lab, users can follow their favorite bartenders and get notified as soon as new recipes are available.
The app is useful for helping drinkers feel more confident about making their own cocktails at home, especially as Mix Lab shares a video of the bartender demonstrating the serve. With AI-powered recommendations, users have the potential to be matched to recipes that are perfectly aligned with their preferences.
The app is useful for helping drinkers feel more confident about making their own cocktails at home, especially as Mix Lab shares a video of the bartender demonstrating the serve. With AI-powered recommendations, users have the potential to be matched to recipes that are perfectly aligned with their preferences.
Trend Themes
1. At-home Bartending - The rise of at-home bartending apps presents opportunities for AI-powered recipe recommendations and monetization for bartenders.
2. Drink-making Inspiration - Apps that offer drink-making inspiration and tutorials cater to consumers looking to expand their mixology skills.
3. Bartender Monetization - Platforms that provide bartenders with monetization opportunities empower them to earn additional income through their craft.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage at-home bartending apps to offer a new level of engagement with consumers and create new revenue streams.
2. Hospitality - Hotels and restaurants can incorporate at-home bartending apps into their service offerings to provide guests with a unique experience and entice them to visit again.
3. Technology - Developers in the technology industry can create new at-home bartending apps with innovative features that disrupt the current market and provide users with a more personalized experience.
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