Colombian Company Bon Yurt Hypnotizes with ‘Mundo Neon' Yogu
Kayla Colanardi — July 27, 2011 — Marketing
References: bonyurt & designboom
Colombian yogurt company Bon Yurt has created the 'Mundo Neon' ad that doesn’t have all that much to do with yogurt, but it definitely demands attention. The ad was created to represent their yogurt line, ‘Neon.’
The Mundo Neon ad features different colored glowsticks being placed by color into blenders and then blended up to create a neon liquid. The glowing liquid then gets pushed through tubes, poured into glasses and sprayed everywhere. There were 700 glasses and 200 meters of hose used in the commercial. The Mundo Neon ad also features a DJ who is spinning music while this whole process is occurring.
The ad is enticing, hypnotic and even a bit trippy. The colors are incredibly vibrant and it is a great way to get attention for their company because it is super fun to watch.
Photo Credits: designboom, bonyurt
The Mundo Neon ad features different colored glowsticks being placed by color into blenders and then blended up to create a neon liquid. The glowing liquid then gets pushed through tubes, poured into glasses and sprayed everywhere. There were 700 glasses and 200 meters of hose used in the commercial. The Mundo Neon ad also features a DJ who is spinning music while this whole process is occurring.
The ad is enticing, hypnotic and even a bit trippy. The colors are incredibly vibrant and it is a great way to get attention for their company because it is super fun to watch.
Photo Credits: designboom, bonyurt
Trend Themes
1. Glowstick Marketing - Innovative advertising campaigns that incorporate glowsticks and neon colors to create trippy experiences for viewers.
2. Multisensory Experiences - Marketing campaigns that focus on creating a multisensory experience for viewers through sound, visuals, and tactile sensations.
3. Non-traditional Product Ads - Companies innovating their promotional campaigns by creating visually-stimulating ads that don't necessarily focus on the advertised product itself.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can use multisensory marketing to create unique and memorable ad campaigns.
2. Event Planning - Event planning companies can utilize glowsticks and neon colors to create captivating and immersive event experiences.
3. Nightlife and Entertainment - Nightlife and entertainment businesses can use glowsticks and neon colors to create visually-stimulating environments that attract customers.
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