These Ads from Mr. Sun Compare the Sun to Dangerous Movie Characters
Laura McQuarrie — October 20, 2015 — Lifestyle
References: coloribus
These minimalist ads from Mr. Sun take a clever approach to selling sunscreen. For the most part, people know that they should be regularly applying sunblock when outdoors, but many forget the harmful long-term effects that can happen as a result of poor skin protection.
Without having to say much at all, the ads remind: "Daylight is also dangerous. Protect your skin." To amplify this message, this text is paired with stills from movies like Scarface, Pulp Fiction and No Country for Old Men. Rather than listing the consequences of not applying sun protection, consumers are able to fill in the blanks by replaying the plots of these well-known movies in their head, knowing that characters presented in each print ad are extremely fearsome.
Targeted specifically at men, this Mr. Sun ad gets its point across quickly with the help of pop culture references.
Without having to say much at all, the ads remind: "Daylight is also dangerous. Protect your skin." To amplify this message, this text is paired with stills from movies like Scarface, Pulp Fiction and No Country for Old Men. Rather than listing the consequences of not applying sun protection, consumers are able to fill in the blanks by replaying the plots of these well-known movies in their head, knowing that characters presented in each print ad are extremely fearsome.
Targeted specifically at men, this Mr. Sun ad gets its point across quickly with the help of pop culture references.
Trend Themes
1. Minimalist Sunscreen Ads - Using minimalist graphics and pop culture references to convey the importance of sun protection.
2. Emphasizing Long-term Effects - Highlighting the harmful consequences of not applying sunscreen for long periods of time.
3. Targeted Advertising for Men - Creating sunscreen ads specifically designed to appeal to male consumers using pop culture references.
Industry Implications
1. Cosmetics and Skincare - Opportunity to create innovative sunscreen products that appeal to male consumers and emphasize long-term skin protection.
2. Marketing and Advertising - Opportunity for advertising agencies to employ creative strategies like minimalist graphics and pop culture references to promote sun protection products.
3. Film and Entertainment - Opportunity for film and entertainment companies to collaborate with sunscreen brands and create unique marketing campaigns that use movie references to highlight the importance of sun protection.
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