Mr Kipling Hot Cross Pies are Part of the Deliciously Good Range
Michael Hemsworth — January 24, 2023 — Lifestyle
References: mrkipling & talkingretail
The Mr Kipling Hot Cross Pies are a new addition to the brand's Deliciously Good range that promise to provide a flavorful way to indulge one's sweet tooth this spring. The pies come with six servings to a box and are crafted with a sweet, spiced flavor profile to incorporate all the various flavors of Easter desserts into one. The snack pies are being launched in the UK for £1.75 per box and are HFSS-compliant thanks to a 30% lower sugar recipe when compared to alternatives.
Brand Director at Premier Foods Mathew Bird commented on the Mr Kipling Hot Cross Pies saying, "Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.”
Brand Director at Premier Foods Mathew Bird commented on the Mr Kipling Hot Cross Pies saying, "Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.”
Trend Themes
1. Easter-inspired Snacks - Food and confectionery companies can innovate by creating Easter-themed snacks that combine various flavors of Easter desserts into one treat.
2. Healthier Snack Alternatives - Food and confectionery companies can disrupt the market and appeal to health-conscious consumers by offering lower sugar content products that are still delicious.
3. Premium Snack Packaging - Packaging companies can innovate by designing premium snack packaging that is both attractive and functional, such as pre-packaged pies with six servings per box.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can innovate by creating new Easter-themed snacks with a twist, such as mixing various Easter dessert flavors into one.
2. Confectionery - Confectionery companies can appeal to health-conscious consumers by producing healthier snack alternatives with lower sugar content that still deliver a satisfying treat.
3. Packaging - Packaging companies can create premium snack packaging that is both visually appealing and functional, such as pre-packaged pies with multiple servings in one box.
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