The Premier Foods Easter Cake Range Includes Several Options
Michael Hemsworth — January 9, 2021 — Marketing
References: premierfoods & conveniencestore
The Premier Foods Easter cake range is being launched by the brand for the springtime 2021 celebration to offer consumers a themed way to celebrate from home. The products include a number of themed varieties including Cadbury and Mr Kipling options, which all highlight premium seasonal flavors. The products will include cakes as well as individual serving options that are perfect as a snack or a smaller dessert indulgence.
Brand Director of Sweet Treats at Premier Foods Mathew Bird spoke on the new cake products saying, "The new products launching across our two market-leading Easter Cake brands , attract a broad audience of shoppers to the category, by offering a variety of flavor combinations and formats. The impressive results delivered by the Cadbury Crème Egg range in previous years have presented us with an exciting opportunity to further extend this range, taking it to both individual and sharing formats we know work well already for our Mini Egg themed SKUs.”
Image Credit: Premier Foods
Brand Director of Sweet Treats at Premier Foods Mathew Bird spoke on the new cake products saying, "The new products launching across our two market-leading Easter Cake brands , attract a broad audience of shoppers to the category, by offering a variety of flavor combinations and formats. The impressive results delivered by the Cadbury Crème Egg range in previous years have presented us with an exciting opportunity to further extend this range, taking it to both individual and sharing formats we know work well already for our Mini Egg themed SKUs.”
Image Credit: Premier Foods
Trend Themes
1. Themed Confectionery - Springtime 2021 sees Premier Foods offering a variety of themed cake products for consumers to celebrate Easter from home.
2. Individual Servings - The Premier Foods Easter cake range now includes individual serving options perfect for snacking or smaller dessert indulgences.
3. Premium Seasonal Flavors - The new cake products from Premier Foods highlight premium seasonal flavors, including Cadbury and Mr Kipling options.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate themed confectionery products to attract consumers looking for seasonal treats.
2. Packaged Foods - The packaged foods industry can explore offering individual serving options to cater to the on-the-go consumer.
3. Retail Industry - The retail industry can capitalize on the trend of premium seasonal flavors by marketing themed confectionery products as premium indulgences for the holiday season.
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