The Mr Kipling Toffee Apple Pies are Arriving for Halloween
Michael Hemsworth — October 8, 2021 — Marketing
References: premierfoods & talkingretail
The Mr Kipling Toffee Apple Pies are launching from the Premier Foods-owned brand to offer consumers with an autumnal way to satiate their craving for baked goods. The pies come in packs of six and feature a premium pastry that's filled with apple along with the sweet flavor of toffee to make them ideal as a portioned dessert. The pies are priced at £1.50 a pack and are joining the brand's existing treats range.
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented on the new Mr Kipling Toffee Apple Pies saying, "With Halloween just around the corner, consumers will be keen to make the most of seasonal occasions over the coming months. Shoppers will have more chances to mark this Halloween with loved ones, be that at home or out and about, so our range of returning favourites, alongside our new Toffee Apple Pies from Mr Kipling, offer the ideal treat. The latest addition will help retailers target an even broader range of consumers, as the pies and tarts sector is traditionally enjoyed by post-family shoppers."
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented on the new Mr Kipling Toffee Apple Pies saying, "With Halloween just around the corner, consumers will be keen to make the most of seasonal occasions over the coming months. Shoppers will have more chances to mark this Halloween with loved ones, be that at home or out and about, so our range of returning favourites, alongside our new Toffee Apple Pies from Mr Kipling, offer the ideal treat. The latest addition will help retailers target an even broader range of consumers, as the pies and tarts sector is traditionally enjoyed by post-family shoppers."
Trend Themes
1. Autumn-inspired Baked Goods - There is an opportunity to develop more autumnal baked goods to cater to consumers' seasonal cravings.
2. Portion-controlled Desserts - Creating desserts in a portioned format can attract busy consumers who want to enjoy a sweet treat without going overboard.
3. Seasonal Limited Editions - Limited-time seasonal products can create excitement and urgency for consumers to try them before they disappear from shelves.
Industry Implications
1. Food Retail - Retailers can explore the opportunity to stock more seasonal, limited-edition dessert products to attract consumers during festive seasons.
2. Bakery - Bakeries can create their own version of autumn-inspired, portion-controlled desserts to offer their customers more variety and options.
3. Food Manufacturing - Food manufacturers can consider developing new seasonal flavors and limited-edition products to keep up with consumers' changing tastes and preferences.
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