For the Kentucky Derby, Panera Made a Bread Hat with 3D-Printed Details
Laura McQuarrie — April 30, 2024 — Marketing
References: ThePaneraShop & foodandwine
In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products, like Panera's Bread Hat.
Made to look as if it's constructed from a bread bowl, this fascinator-inspired design was made by A-Morir Studio, known for creating fashion for celebrity artists like Jennifer Lopez and Lady Gaga. The bread bowl component is in fact a 3D-printed replica of a bread bowl surrounded by ostrich feathers for volume, with a specifically chosen color to reference the brand's broccoli and cheddar soup.
Through its online shop, Panera is selling the Bread Hat for $21, which coincides with its revamped menu with 21 new and enhanced dishes. To sweeten the deal, The Bread Hat comes with a $100 Panera gift card.
Made to look as if it's constructed from a bread bowl, this fascinator-inspired design was made by A-Morir Studio, known for creating fashion for celebrity artists like Jennifer Lopez and Lady Gaga. The bread bowl component is in fact a 3D-printed replica of a bread bowl surrounded by ostrich feathers for volume, with a specifically chosen color to reference the brand's broccoli and cheddar soup.
Through its online shop, Panera is selling the Bread Hat for $21, which coincides with its revamped menu with 21 new and enhanced dishes. To sweeten the deal, The Bread Hat comes with a $100 Panera gift card.
Trend Themes
1. Bread-inspired-fashion - In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products.
2. 3d-printed-accessories - The bread bowl component is a 3D-printed replica surrounded by ostrich feathers for volume, offering a unique twist to traditional fashion accessories.
3. Virtual-retail-experiences - Panera's online shop selling the Bread Hat for $21 coincides with its menu revamp, showcasing the potential for immersive virtual retail experiences in the fashion industry.
Industry Implications
1. Fashion - Bread-inspired fascinators and 3D-printed accessories present opportunities for creative fashion designers to blend food and style in unique and captivating ways.
2. 3D Printing - The use of 3D printing technology in creating intricate accessories like the Bread Hat opens up avenues for customization and innovation in the 3D printing industry.
3. Retail - The virtual retail experience offered by Panera, combining a physical product with a gift card, showcases a new approach for retailers to engage consumers through online platforms.
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