The Mr. Black Bottle Reveals an Illustration as You Drink Its Contents
David Ingram — October 2, 2015 — Lifestyle
References: unitedcreatives & thedieline
United Kingdom design agency United Creatives constructed this simple yet elegant packaging design for 'Mr. Black Cold Press Coffee Liqueur' that continues to impress as you enjoy your drink.
The label design itself in an excellent example of understated elegance. Resembling a celebratory sash the bottle's label wraps around the bottom with a simple two-color palette. Simple yet manly typography is paired with subtle decorative details including a stopwatch, coffee bean plant and drops of water to reflect the cold brew coffee nature of the 'Mr. Black' liqueur itself.
Perhaps most memorable however is the hidden branding decorating the bottle. Etched onto the back of the liqueur bottle is a black owl illustration that is only revealed to the drinker as the bottle is emptied. The end result is a stunning example of subtle branding that has been brilliantly executed.
The label design itself in an excellent example of understated elegance. Resembling a celebratory sash the bottle's label wraps around the bottom with a simple two-color palette. Simple yet manly typography is paired with subtle decorative details including a stopwatch, coffee bean plant and drops of water to reflect the cold brew coffee nature of the 'Mr. Black' liqueur itself.
Perhaps most memorable however is the hidden branding decorating the bottle. Etched onto the back of the liqueur bottle is a black owl illustration that is only revealed to the drinker as the bottle is emptied. The end result is a stunning example of subtle branding that has been brilliantly executed.
Trend Themes
1. Subtle Branding - The trend of incorporating hidden or subtle branding that reveals itself with consumer interaction presents opportunities for innovative packaging designs that engage and surprise.
2. Understated Elegance - The trend of creating elegant and minimal packaging designs that rely on simple yet impactful visual elements can inspire unique branding and packaging solutions across industries.
3. Functional Decorative Detailing - The trend of designing packaging that has decorative detailing that reflects the product's function or values, such as the coffee bean plant and stopwatch on the Mr. Black bottle, can impact how brands create captivating branding.
Industry Implications
1. Alcohol and Beverages - Innovation in packaging design has the potential to elevate the customer experience and differentiate products in the crowded beverage industry by promoting new and unique packaging solutions.
2. Luxury and Fashion - The trend of understated elegance can be implemented in luxury and fashion industries to offer consumers a minimalist yet impactful brand experience and packaging solutions that align with their values.
3. Consumer Goods - Functional decorative detailing is a concept that can be applied to a range of consumer goods, from fashion accessories to cosmetics, to create packaging designs that create meaningful connections between products and consumers.
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