'Mr. Babe' is a Magazine Designed for Men with a High Body Mass Index
Laura McQuarrie — October 14, 2015 — Marketing
References: mr-babe & japantrends
'Mr. Babe' is a new magazine from Japan that is designed to appeal to men between the ages of 30 to 50, specifically those who have a body mass index over 25.
Through telling the stories of everyone from film directors to wrestlers, the magazine is set to showcase fashion for a range of larger men.
The first ever issue of the Mr. Babe magazine is set for a release near the end of the month, in line with a global movement to push inclusivity and honesty when it comes to cultivating positive body images. Although the obesity rate of Japanese men is growing, it doesn't seem that Mr. Babe will try in any way to change the behavior or habits of readers and instead communicates that they are perfect just the way they are.
Through telling the stories of everyone from film directors to wrestlers, the magazine is set to showcase fashion for a range of larger men.
The first ever issue of the Mr. Babe magazine is set for a release near the end of the month, in line with a global movement to push inclusivity and honesty when it comes to cultivating positive body images. Although the obesity rate of Japanese men is growing, it doesn't seem that Mr. Babe will try in any way to change the behavior or habits of readers and instead communicates that they are perfect just the way they are.
Trend Themes
1. Body Positive Men's Magazines - As societal norms regarding body image continue to shift, there is a growing demand for men's magazines that promote a positive body image for all body types, creating an opportunity to disrupt the typical male-targeted media space.
2. Plus-size Fashion for Men - As the fashion industry becomes more inclusive, plus-size fashion for men is an emerging market, creating an opportunity for disruption by redefining what fashion for men can be.
3. Inclusive Marketing Campaigns - As the world becomes more diverse and inclusive, companies that create marketing campaigns that feature a variety of body types will set themselves apart and build brand loyalty, creating a disruption opportunity in the traditionally homogenous advertising industry.
Industry Implications
1. Men's Fashion - The men's fashion industry can disrupt the traditional notion of fashion for men by including plus-size options that cater to a wider range of body types, creating a more inclusive brand image.
2. Magazine Publishing - As demand grows for more body-positive magazines, publishers have an opportunity to release magazines that cater to a wider audience, disrupting the traditionally narrow demographics of male-targeted magazines.
3. Advertising - Inclusive marketing campaigns that feature a variety of body types can disrupt the traditional homogenous advertising industry by creating a more inclusive brand image that resonates with a wider audience.
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