Burger King's Movie Theater Ad Played Directly After Steven King's 'It'
Laura McQuarrie — October 7, 2017 — Marketing
References: burgerking.de & designtaxi
Burger King Germany set up a clever movie theater ad for Steven King's 'It,' which appeared directly after the movie finished and before the credits rolled.
Rather than appearing in the pre-movie credits, Burger King chose to set itself apart with two spotlights, one that read: "The moral is: never trust a clown," and the other that pictured the chain's iconic logo. As a result, the stunt is being called "the longest Burger King spot of all time." Directly after the movie, the stunt got a laugh out of the audience, which makes for a memorable, share-worthy experience that also helped to diffuse tension following the horror movie showing.
The cleverly placed ad likens the movie monster Pennywise to a competing burger chain's well-known mascot, as well as its slogan, but with a twist—"Loving 'It.'"
Rather than appearing in the pre-movie credits, Burger King chose to set itself apart with two spotlights, one that read: "The moral is: never trust a clown," and the other that pictured the chain's iconic logo. As a result, the stunt is being called "the longest Burger King spot of all time." Directly after the movie, the stunt got a laugh out of the audience, which makes for a memorable, share-worthy experience that also helped to diffuse tension following the horror movie showing.
The cleverly placed ad likens the movie monster Pennywise to a competing burger chain's well-known mascot, as well as its slogan, but with a twist—"Loving 'It.'"
Trend Themes
1. Clever Movie Theater Ads - Businesses can create unique and memorable experiences by placing their ads in unconventional settings.
2. Humorous Advertising Tactics - Using humor in advertising can help to diffuse tension and create share-worthy experiences for customers.
3. Cultural References in Marketing - Incorporating well-known cultural references can make marketing campaigns more relatable and increase engagement with audiences.
Industry Implications
1. Fast Food - Fast food companies can use creative advertising tactics to stand out in a competitive industry.
2. Movie Theaters - Movie theaters can offer unique, humorous advertising opportunities to businesses to better engage with their audiences.
3. Marketing and Advertising - Marketing and advertising professionals can develop innovative campaigns by incorporating cultural references and humor.
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