Movember Launched a Star-Filled Commercial to Encourage Participation
Grace Mahas — October 28, 2019 — Social Good
References: ca.movember & thedrum
Every November, you may notice your male friends and colleagues sporting more facial hair than usual thanks to 'Movember' -- a nonprofit organization that asks men to grow out their mustaches for the entire month to raise awareness about prostate cancer. The non-shaving pledge also has a fundraiser component to it where participants can ask friends and family to donate to the cause in exchange for their commitment to not shaving.
To promote Movember 2019, the nonprofit secured multiple celebrities including Stephen Fry, Bear Grylls, Nicole Scherzinger, Stephen Merchant, David Oyelowo, and Tan France to give some "creative" facts about mustaches in a funny commerical. For example, having a mustache will ensure you stay warm in the artic -- even if you're naked. The video concludes by saying "whatever you grow, will save a bro."
To promote Movember 2019, the nonprofit secured multiple celebrities including Stephen Fry, Bear Grylls, Nicole Scherzinger, Stephen Merchant, David Oyelowo, and Tan France to give some "creative" facts about mustaches in a funny commerical. For example, having a mustache will ensure you stay warm in the artic -- even if you're naked. The video concludes by saying "whatever you grow, will save a bro."
Trend Themes
1. Men's Health Awareness - There is an opportunity for businesses to develop products and services that specifically target men's health and wellness, including prostate cancer awareness and prevention.
2. Fundraising with Social Causes - Companies can incorporate social causes into their fundraising efforts to increase engagement, participation, and positive impact.
3. Celebrity Endorsements for Nonprofits - Using celebrity endorsements in nonprofit marketing campaigns can increase awareness and donations, as well as enhance the credibility and reputation of the organization.
Industry Implications
1. Health and Wellness - The health and wellness industry can develop targeted solutions to promote men's health and raise awareness about prostate cancer.
2. Nonprofit and Social Impact - Nonprofit organizations and businesses with a social impact mission can benefit from incorporating fundraising events and social causes into their marketing strategy.
3. Entertainment and Media - Media and entertainment companies can partner with nonprofits and use their platforms to raise awareness and promote positive social causes, while enhancing their own brand reputation and engagement with audiences.
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