Cherries Wild is a Collaboration Between Pepsi and Fox
Ellen Smith — January 26, 2021 — Marketing
Fox and Pepsi teamed up to produce a six-episode show dubbed Cherries Wild. Hosted by Jason Biggs, this unique collaboration serves as more than branded content. Aiming to immerse the viewer while creating engaging episodes, this exciting concept is set to air on February 14th.
According to Todd Kaplan, VP of Marketing, the idea “stems from where we see specifically marketing going in the future: we know consumers are looking for content that entertains them in new ways and formats.” The show will be both entertaining and interactive, enabling consumers to watch while simultaneously playing alongside the in-person contestants. According to both brands, this is a new form of engaging advertising and not just a long-winded ad for Pepsi.
Image Credit: Fox
According to Todd Kaplan, VP of Marketing, the idea “stems from where we see specifically marketing going in the future: we know consumers are looking for content that entertains them in new ways and formats.” The show will be both entertaining and interactive, enabling consumers to watch while simultaneously playing alongside the in-person contestants. According to both brands, this is a new form of engaging advertising and not just a long-winded ad for Pepsi.
Image Credit: Fox
Trend Themes
1. Branded Content TV Shows - The collaboration of brands and TV networks to create original content has opened up a new avenue for engaging advertising and immersive storytelling.
2. Interactive Advertising - As audiences seek greater engagement and interaction with content, there is a growing trend towards creative ways of involving consumers in advertising that offer more than just passive consumption.
3. Entertainment Marketing - The integration of advertising and entertainment enables brands to reach their target audiences in a more meaningful and memorable way, creating opportunities for long-term relationships and brand loyalty.
Industry Implications
1. Television - By partnering with brands to create original content, TV networks can expand their offerings and reach new audiences, while creating new advertising and revenue opportunities.
2. Advertising - With more brands looking for innovative and engaging ways to reach their target audiences, the advertising industry is set to continue its evolution towards interactive and immersive marketing campaigns.
3. Consumer Goods - The integration of branded content and advertising into entertainment provides consumer goods companies with a unique opportunity to engage with their audiences and build brand loyalty through entertaining storytelling.
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