MTN DEW Asks Fans to Uncover the Mystery of the MTN DEW Voo-Dew Flavor
Grace Mahas — August 9, 2021 — Marketing
References: facebook & mountaindew
In anticipation of Halloween, MTN DEW announced the launch of the newest iteration of its limited-time flavor, MTN DEW Voo-Dew™. This marks the third year the brand is debuting a mystery flavor.
MTN DEW is inviting fans to uncover the new mystery flavor of its Halloween-themed MTN DEW Voo-Dew variant. According to the brand, "this new offering will leave taste buds scrambling as fans desperately try to solve the flavor mystery." Those who believe they have successfully uncovered the flavor are encouraged to share their flavor guesses on social media using #VOODEW and tagging @MountainDEW.
Fans can purchase the MTN DEW Voo-Dew flavor starting on August 30th at participating retailers across the U.S. while supplies last.
Image Credit: MTN DEW
MTN DEW is inviting fans to uncover the new mystery flavor of its Halloween-themed MTN DEW Voo-Dew variant. According to the brand, "this new offering will leave taste buds scrambling as fans desperately try to solve the flavor mystery." Those who believe they have successfully uncovered the flavor are encouraged to share their flavor guesses on social media using #VOODEW and tagging @MountainDEW.
Fans can purchase the MTN DEW Voo-Dew flavor starting on August 30th at participating retailers across the U.S. while supplies last.
Image Credit: MTN DEW
Trend Themes
1. Mystery Flavors - Brands can generate excitement and engagement among customers by releasing limited-time mystery flavors and inviting them to guess and share their thoughts on social media.
2. Holiday-themed Food and Drinks - Brands can create seasonal, limited-time food and drink products to appeal to consumers' holiday moods and preferences.
3. Social Media Engagement - Brands can harness the power of social media to create buzz around their products and encourage customers to participate in contests and share their experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can introduce limited-time and seasonal products and engage customers via social media to build brand awareness and loyalty.
2. Marketing and Advertising - Marketing and advertising agencies can help brands develop and execute creative campaigns, contests, and social media strategies to promote their limited-time products.
3. Social Media Platforms - Social media platforms can offer tools and features that help brands reach and engage with customers, such as contests, hashtags, and advertising options.
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