This Printed Color-Changing Ad Stresses Moto X Customization
Laura McQuarrie — December 21, 2013 — Marketing
References: mashable & designtaxi
Moto X customization is one of the big selling features of this Motorola phone. To really drive this point home, Motorola will be releasing a mind-blowing printed ad that can change colors in the January issue of Wired magazine.
The ad was made with the help of the Digitas ad agency and it features super slim batteries, LED lights and buttons that people can press to modify the color of the phone printed on the magazine page. At the bottom of the page, there are buttons for different phone colors like blue, red, pink and green. When these buttons are pressed, the picture of the phone magically changes.
The ads are anticipated to reach an audience of about 150,000 people, even though they will only be distributed in New York and Chicago. If you can get your hands on one, it's a pretty cool ad to wow people with.
The ad was made with the help of the Digitas ad agency and it features super slim batteries, LED lights and buttons that people can press to modify the color of the phone printed on the magazine page. At the bottom of the page, there are buttons for different phone colors like blue, red, pink and green. When these buttons are pressed, the picture of the phone magically changes.
The ads are anticipated to reach an audience of about 150,000 people, even though they will only be distributed in New York and Chicago. If you can get your hands on one, it's a pretty cool ad to wow people with.
Trend Themes
1. Interactive Magazine Ads - There is an opportunity for companies to create engaging magazine ads with interactive features such as buttons or touchscreens.
2. Personalized Advertisements - There is an opportunity for companies to create personalized ads with features like customized images and colors that change based on user interaction.
3. Augmented Reality Ads - There is an opportunity for companies to use augmented reality technology to create immersive ads that interact with the physical world.
Industry Implications
1. Advertising - This trend opens opportunities for advertising agencies to incorporate new technologies and create interactive and personalized ads that better engage consumers.
2. Printing and Publishing - This trend opens opportunities for printing and publishing companies to create more engaging and interactive content that keeps readers interested and invested in their product.
3. Consumer Electronics - This trend opens opportunities for electronics companies to develop innovative print-based marketing campaigns that showcase the unique features of their products.
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