Mother London Has Created the Uncarriable Bag to Deter Plastic Use
Sarah St.Jules — July 31, 2013 — Eco
References: motherlondon & itsnicethat
Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag.
By creating an 'uncarriable bag,' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife.
Mother London has done an incredible job of preventing the use of plastic bags, as well as creating a memorable campaign.
By creating an 'uncarriable bag,' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife.
Mother London has done an incredible job of preventing the use of plastic bags, as well as creating a memorable campaign.
Trend Themes
1. Plastic Bag Deterrence - Creating uncarriable bags with shame-inducing themes offers a novel approach to discourage the use of plastic bags.
2. Memorable Campaigns - Developing attention-grabbing and memorable campaigns can effectively raise awareness about environmental issues like plastic waste.
3. Design Innovation - Exploring innovative designs for alternative bags can encourage sustainable choices and reduce the dependency on single-use plastics.
Industry Implications
1. Retail - Retailers can seize the opportunity to adopt and promote uncarriable bags as a sustainable and conscious shopping option.
2. Advertising - Advertising agencies can leverage the success of Mother London's campaign to create impactful and thought-provoking campaigns for clients.
3. Packaging - Companies in the packaging industry can explore eco-friendly and unique packaging solutions to replace traditional plastic bags.
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