Hrbvor Debuts its First Line of Still and Sparkling Herbal Iced Teas
References: drinkhrbvor & bevnet
Hrbvor iced teas are designed to provide consumers with delicious and functional benefits that are needed to help them take on their day. The brand has introduced a new line of still and sparkling teas in three unique flavors, including ‘REVIVE,’ ‘CALM,’ and ‘FOCUS,’ Each tea is crafted with exotic herbs and classic beverage ingredients, making them refreshing, flavorful, and healthy. Hrbvor iced teas are available in 12oz. bottles for adults and 8oz. bottles for children.
“It’s my mission to turn a whole new generation of families onto the amazing flavors and health benefits of herbal tea,” commented Zahira Marmar, founder of Hrbvor. “[...] What we’ve done at Hrbvor is to bring herbal tea to the American consumer in convenient, ready-to-drink formats that appeal to all ages.”
Image Credit: Hrbvor
“It’s my mission to turn a whole new generation of families onto the amazing flavors and health benefits of herbal tea,” commented Zahira Marmar, founder of Hrbvor. “[...] What we’ve done at Hrbvor is to bring herbal tea to the American consumer in convenient, ready-to-drink formats that appeal to all ages.”
Image Credit: Hrbvor
Trend Themes
1. Functional Beverages - The trend of functional beverages is on the rise, and Hrbvor's herbal iced teas are a disruptive innovation opportunity for companies to explore.
2. Exotic Herbs - The popularity of exotic herbs in the health and wellness industry is increasing, providing an opportunity for businesses to incorporate them into their products just like Hrbvor did.
3. Convenience Foods - The demand for convenient and ready-to-drink products is increasing, and Hrbvor's iced teas are a perfect example of a disruptive innovation opportunity in the convenience food industry.
Industry Implications
1. Beverage - Hrbvor's herbal iced teas are a disruptive innovation opportunity in the beverage industry as companies can explore the functional beverage trend along with unique flavors like exotic herbs.
2. Health and Wellness - With increasing demand for healthy and refreshing drinks, Hrbvor's herbal iced teas are a chance for companies to innovate their product lines in the health and wellness industry.
3. Food and Beverage Packaging - As more consumers look for convenience, efficient, and sustainable packaging in both food and beverage products, companies can follow Hrbvor's model for disruptive innovation opportunities in food and beverage packaging industry.
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