Christopher Kane's More Joy Pop-Up Inspires Daily Positivity
Laura McQuarrie — June 12, 2021 — Business
References: fashionunited.uk
More Joy got its start in 2019 as the "fearless and relatable counterpart” to the Christopher Kane brand and the newly opened More Joy pop-up is sharing much-needed aspirational and positive fashion and accessories in London. Central to the More Joy Summer 2021 collection is the idea of higher ideals and replacing negative thoughts with positive thoughts. The collection includes everything from pool slides to shirts, swimwear and home goods, as well as the unisex More Joy x Le Specs sunglasses collab.
At a time when people are feeling hopeful and ready to ease back into the world post-lockdown, the uplifting designs at the pop-up are bound to resonate with those who want to surround themselves with higher vibrations and plenty of uplifting daily affirmations.
At a time when people are feeling hopeful and ready to ease back into the world post-lockdown, the uplifting designs at the pop-up are bound to resonate with those who want to surround themselves with higher vibrations and plenty of uplifting daily affirmations.
Trend Themes
1. Positive-affirmation Fashion - The More Joy Pop-Up shop showcases a trend towards fashion that incorporates positive and aspirational messages to uplift consumers.
2. Relatable Brand Extensions - More Joy's success highlights a trend towards fashion brands creating relatable and less intimidating extensions to their main brand, providing a more diverse and inclusive consumer base.
3. Uplifting Lifestyle Pop-ups - The More Joy Pop-Up is part of an emerging trend towards experiential retail spaces that aim to bring positivity and inspiration to customers.
Industry Implications
1. Fashion - Fashion brands can take inspiration from the More Joy Pop-Up by incorporating positive messages and creating inclusive brand extensions to reach a wider audience.
2. Retail - As alternative retail spaces continue to gain popularity, More Joy's immersive experience demonstrates the potential for uplifting pop-ups that connect with consumers on a more emotional level.
3. Wellness - The incorporation of positive affirmations and aspirational messaging into fashion speaks to the trend of wellness and self-care, providing opportunities for brands to innovate in this space.
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