Not on the High Street's FML Store is Full of Uplifting Curated Gifts
Laura McQuarrie — September 30, 2022 — Business
References: notonthehighstreet & campaignlive
Not On The High Street opened the doors to a pop-up FML Store to invite people to trade life's hiccups for positivity. The pop-up shop is full of uplifting gifts from small businesses, ranging from funny candles to colorful socks.
The FML Store opened on 68 Old Compton Street in London to coincide with Mercury Retrograde, "a FML moment in the astrological calendar."
For the first time ever, Not On The High Street is opening The FML Edit as a curated lineup devoted to life's FML moments. Products are grouped into categories to bring joy to love troubles and work dramas, as well as other moments that leave people feeling cringing, fuming or frazzled. With this curated assortment, there's no need to wait for the holidays to start shopping.
The FML Store opened on 68 Old Compton Street in London to coincide with Mercury Retrograde, "a FML moment in the astrological calendar."
For the first time ever, Not On The High Street is opening The FML Edit as a curated lineup devoted to life's FML moments. Products are grouped into categories to bring joy to love troubles and work dramas, as well as other moments that leave people feeling cringing, fuming or frazzled. With this curated assortment, there's no need to wait for the holidays to start shopping.
Trend Themes
1. Empathic Retail - The trend of creating physical retail spaces that prioritize emotional connection with customers could be applied to industries beyond retail, such as healthcare or hospitality.
2. Curated Empathy - Businesses that curate products and experiences to foster empathy and positivity in the face of adversity may have a niche market opportunity.
3. Emotional Gifting - Consumers may increasingly seek out gifts that not only bring joy but also provide emotional support and reassurance.
Industry Implications
1. E-commerce - Online retailers can incorporate empathic curation into their product offerings and marketing strategies to stand out among competitors.
2. Wellness - Empathic retail and curated empathy trends could be applied to wellness industries, such as mental health services or meditation studios.
3. Entertainment - Film and television studios may consider incorporating curated empathy to create content that fosters emotional connection with audiences.
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