Greggs Unveils its Fine Jewelry Collection at London Fashion Week
Kanesa David — September 13, 2024 — Fashion
References: greggs & daventryexpress
Greggs is set to launch a new gold jewelry collection to delight fans of the iconic brand. This new release consists of bracelets, rings, and earrings, all drawing inspiration from the Gregg's brand and its popular menu items. Standout pieces include the Sausage Roll Stud Earrings, Greggs Signet Ring, and other items like the 'Jammy Heart Locket Necklace,' 'Icons Charm Bracelet,' and more. The collection, dubbed 'Baked in Gold,' provides consumers with a bold way to express their love for the Greggs brand.
“When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it's right up my street — Sausage Roll Stud Earrings and Pink Jammie doughnut charms? It's about having fun with something we know and love in the UK.”
The Greggs jewelry collection arrives on September 13.
Image Credit: Greggs
“When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it's right up my street — Sausage Roll Stud Earrings and Pink Jammie doughnut charms? It's about having fun with something we know and love in the UK.”
The Greggs jewelry collection arrives on September 13.
Image Credit: Greggs
Trend Themes
1. Brand-extension Jewelry - Companies are expanding their brand presence into the fashion and accessories market, creating unique, themed jewelry that capitalizes on existing brand loyalty.
2. Food-themed Accessories - Inspired by popular menu items, food-themed jewelry allows consumers to showcase their favorite culinary treats in a fashionable manner.
3. Collaborative Fashion Collections - Brands are teaming up with designers to launch limited-edition collections that blend cultural icons with high-fashion elements.
Industry Implications
1. Fashion - The intersection of fashion and brand loyalty presents an opportunity to create unique, stylized apparel and accessories that resonate with dedicated fans.
2. Food and Beverage - Food brands are diversifying their product lines by venturing into non-edible merchandise that appeals to their customer base.
3. Jewelry - The jewelry industry is seeing an influx of thematic and novelty pieces that attract consumers seeking fun and personalized adornments.
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