The Aspirin Before and After Ads Show You What You Could Be
Andrew Loh — October 20, 2011 — Marketing
References: creativesociety & behance.net
When one suffers from a bad case of headache, even the nicest and most rational person can turn nasty and grouchy towards the people around them. In short, the condition brings out the inner monster in a person.
That is the insight that made up the Aspirin Before and After campaign by BBDO Russia for Bayer Aspirin Extra Strength. The advertising agency's entry won the Golden Drum 2011's Virtuoso Award for best illustration.
Comprised of a series of four illustrations depicting individuals before and after ingesting Bayer Aspirin Extra Strength, the campaign features a sinister-looking Medusa bride turning into a happy bride, an agitated employee becoming a role model employee of the month, an aggressive driver transformed to being a considerably patient driver and man-eating creepy clowns becoming friendly entertainers.
That is the insight that made up the Aspirin Before and After campaign by BBDO Russia for Bayer Aspirin Extra Strength. The advertising agency's entry won the Golden Drum 2011's Virtuoso Award for best illustration.
Comprised of a series of four illustrations depicting individuals before and after ingesting Bayer Aspirin Extra Strength, the campaign features a sinister-looking Medusa bride turning into a happy bride, an agitated employee becoming a role model employee of the month, an aggressive driver transformed to being a considerably patient driver and man-eating creepy clowns becoming friendly entertainers.
Trend Themes
1. Headache Relief - Opportunity for disruptive innovation in the development of new and improved headache relief treatments and medications.
2. Emotional Transformation - Innovative approaches to products or services that can help individuals transform negative emotional states into positive ones.
3. Effective Advertising Campaigns - Opportunity for disruptive innovation in creating impactful and memorable advertising campaigns that effectively communicate product benefits.
Industry Implications
1. Pharmaceuticals - Innovation potential in developing new headache relief medications with faster onset and longer duration.
2. Mental Wellness - Opportunity for disruptive innovation in the creation of products or services that help individuals manage and transform their emotional well-being.
3. Marketing and Advertising - Potential for disruptive innovation in developing new advertising strategies and techniques to engage and captivate audiences.
2.9
Score
Popularity
Activity
Freshness
