The New Monster Blast Milkshakes Feature Real Cookie Pieces
Katherine Pendrill — May 12, 2016 — Lifestyle
References: sonicdrivein & brandeating
Sonic recently extended its line of Monster Blast milkshakes with the addition of eight new cookie-inspired flavors. With summer just around the corner, many chains have been beefing up their menus with chilly drinks and indulgent desserts. These new milkshakes from Sonic combine the best of both worlds by turning ice cream and cookie crumbs into a creamy milkshake.
The new Monster Blast milkshakes are a line of limited-edition drinks made from Sonic's real vanilla ice cream and crunchy cookie pieces. There are eight new cookie-themed flavors available, including the Chocolate Mint Camp Cookie Master Blast made with Girl Scouts-style cookies and the Peanut Butter & Cookie Dough Dream Master Blast made with chocolate chips, peanut butter and chunks of cookie dough.
With flavor inspired by popular cookies, the new line of milkshakes will surely appeal to both kids and those who are kids-at-heart.
The new Monster Blast milkshakes are a line of limited-edition drinks made from Sonic's real vanilla ice cream and crunchy cookie pieces. There are eight new cookie-themed flavors available, including the Chocolate Mint Camp Cookie Master Blast made with Girl Scouts-style cookies and the Peanut Butter & Cookie Dough Dream Master Blast made with chocolate chips, peanut butter and chunks of cookie dough.
With flavor inspired by popular cookies, the new line of milkshakes will surely appeal to both kids and those who are kids-at-heart.
Trend Themes
1. Limited-edition Milkshakes - The new Monster Blast milkshakes offer limited-edition flavors inspired by popular cookies, providing an opportunity for seasonal product launches.
2. Indulgent Desserts - Chains beefing up their menus with cookie-themed milkshakes create opportunities for innovative and indulgent dessert offerings.
3. Flavor Mashups - Combining ice cream and cookie crumbs into creamy milkshakes opens doors for creative flavor mashups, exploring new taste combinations.
Industry Implications
1. Food and Beverage - The addition of cookie-themed milkshakes presents an opportunity for the food and beverage industry to capitalize on the popularity of indulgent desserts.
2. Fast Food - Fast food chains can leverage the trend of adding limited-edition milkshakes to their menus, attracting customers with unique and seasonal offerings.
3. Ice Cream - The ice cream industry can seize the opportunity to innovate by incorporating cookie pieces into milkshakes, enhancing product variety and customer experience.
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