Crumbl's New Chocolate Milkshake Cookie is a Twist on a Classic Recipe
Katherine Pendrill — June 5, 2024 — Lifestyle
References: brandeating
Crumbl is turning everyone's favorite shake flavor into an edible treat with the debut of its new Chocolate Milkshake Cookie.
Available as part of the brand's rotating cookie menu for the week ending on June 8, 2024, the new Chocolate Milkshake Cookie is a treat that kids and adults alike will be clamoring to get their hands on. The decadent new flavor consists of a chilled chocolate cookie dough base rolled in chocolate sprinkles and topped with a rich chocolate mousse and a small dollop of whipped cream. It's essentially an edible milkshake.
In addition to the new Chocolate Milkshake Cookie, the same week's menu also includes tasty options like the Coconut Cream Pie, Pink Donut Cookie, Cinnamon Roll Cookie, the Brookie, and more.
Image Credit: Crumbl
Available as part of the brand's rotating cookie menu for the week ending on June 8, 2024, the new Chocolate Milkshake Cookie is a treat that kids and adults alike will be clamoring to get their hands on. The decadent new flavor consists of a chilled chocolate cookie dough base rolled in chocolate sprinkles and topped with a rich chocolate mousse and a small dollop of whipped cream. It's essentially an edible milkshake.
In addition to the new Chocolate Milkshake Cookie, the same week's menu also includes tasty options like the Coconut Cream Pie, Pink Donut Cookie, Cinnamon Roll Cookie, the Brookie, and more.
Image Credit: Crumbl
Trend Themes
1. Edible Beverage-inspired Treats - Transforming traditional beverages into innovative edible forms enriches the consumer dessert experience.
2. Seasonal Menu Rotation - Offering limited-time specialty flavors on a rotating basis increases excitement and customer engagement.
3. Multi-textured Desserts - Combining different textures like mousse, sprinkles, and whipped cream in a single treat enhances sensory appeal.
Industry Implications
1. Food and Beverage - The intersection of experiential and indulgent products can drive consumer interest and market differentiation.
2. Dessert and Bakery - Incorporating popular flavor profiles from other categories can attract a wider audience of dessert enthusiasts.
3. Hospitality and Catering - Offering unique and Instagram-worthy treats can be a draw for event catering and in-house dessert menus.
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