Moneyless by Serena Valietti Floats on Air
Olga Petrik — November 27, 2011 — Art & Design
References: moneyless.it & moneyless.it
Various forms of graffiti already use methods that go beyond the spray can, but Moneyless by Serena Valietti pushes these concepts one step further.
These various techniques for graffiti raise arguments between people over what is considered art (see Banksy’s 'Exit through the gift shop'), and for the rest who just want to enjoy these installations.
Using rope, Moneyless by Serena Valietti is a creation of sharp installations in organic settings. By occupying negative space, onlookers are more attentive to it, and the unique thing about these spaces is that they vary from every angle and with every shift in shadows. Although these structures are quite minimalist, they still capture viewers attention with their floating aesthetic, and different take on graffiti culture.
These various techniques for graffiti raise arguments between people over what is considered art (see Banksy’s 'Exit through the gift shop'), and for the rest who just want to enjoy these installations.
Using rope, Moneyless by Serena Valietti is a creation of sharp installations in organic settings. By occupying negative space, onlookers are more attentive to it, and the unique thing about these spaces is that they vary from every angle and with every shift in shadows. Although these structures are quite minimalist, they still capture viewers attention with their floating aesthetic, and different take on graffiti culture.
Trend Themes
1. Organic Graffiti Installations - Creating graffiti installations in organic settings using alternative materials can disrupt the existing perception of street art and offer new opportunities for artists to express their creativity.
2. Minimalist 3D Installations - Experimenting with minimalist, 3D installations made of unconventional materials can create unique experiences for viewers and challenge traditional art forms.
3. Negative Space Art - Exploring negative space and creating art installations that occupy empty space in the environment can create captivating and thought-provoking experiences for viewers.
Industry Implications
1. Art - Artists can use alternative materials and techniques to create disruptive installations that challenge traditional art forms and create new avenues for creative expression.
2. Event and Advertising - Event and advertising companies can commission artists to create innovative installations that attract attention and create a unique experience for attendees or customers.
3. Architecture - Architects can integrate negative space installations into their designs to create visually interesting spaces that evoke emotion and stimulate the senses.
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