M&M's New Arrivals Ask Consumers to Vote for Their Favorite
Ellen Smith — April 17, 2019 — Lifestyle
References: flavourvote.mms
M&M's new arrivals are inspired by international cuisines and boast flavor profiles that include Mexican Jalapeno, English Toffee and Thai Coconut.
Consumers are invited to vote for their favorite flavor combination on social media using specific hashtags -- the flavor with the most votes will be added to the iconic chocolate brand's rotation. In addition to this exciting release, M&M's is hosting a Toronto-based pop-up that's inspired by the three unique countries that served as inspiration for the flavors. According to the brand, guests will be "transported to the coconut tree filled beaches of Thailand, the sunshine of Mexico, and Britain's famous London Eye."
At the event, which is located at the city's Union Station, guests will be invited to see some of the branded merchandise, in addition to testing out the new flavors.
Consumers are invited to vote for their favorite flavor combination on social media using specific hashtags -- the flavor with the most votes will be added to the iconic chocolate brand's rotation. In addition to this exciting release, M&M's is hosting a Toronto-based pop-up that's inspired by the three unique countries that served as inspiration for the flavors. According to the brand, guests will be "transported to the coconut tree filled beaches of Thailand, the sunshine of Mexico, and Britain's famous London Eye."
At the event, which is located at the city's Union Station, guests will be invited to see some of the branded merchandise, in addition to testing out the new flavors.
Trend Themes
1. International Flavor Craze - Brands can offer globally-inspired products to capitalize on the trend of consumers seeking diverse and exciting flavor profiles.
2. Consumer-driven Product Development - Engage with customers on social media to co-create new flavors and products that reflect their preferences and tastes.
3. Immersive Brand Experiences - Create unique and interactive events that bring your products and brand to life, delighting customers and building loyal fans.
Industry Implications
1. Snack Foods - Snack companies can leverage the popularity of unique international flavors to create new products that stand out in the market.
2. Consumer Goods - Consumer goods companies should consider crowd-sourcing ideas from customers to generate exciting new products and flavors.
3. Event Planning - Event companies can craft immersive experiences that transport guests to different locations, providing a new way for people to connect with brands and products.
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