These New Products From MWITR Include M&M's and Maltesers SKUs
Michael Hemsworth — April 6, 2024 — Lifestyle
References: mars-itr & snackandbakery
Mars Wrigley International Travel Retail (MWITR) has announced a variety of new American-themed treats for the travel industry to provide traveling consumers with a way to bring home a decidedly regional treat.
The brand is introducing items that have a regional flair to help travelers surprise and delight family and friends upon arrival home. The products include items for domestic travel to help American travelers bring home a themed treat, while also including items for the international traveler to bring a USA-themed item back with them to their home country.
MWITR Sales Director Marcus Hudson spoke on the new products saying, "At MWITR we are committed to responding effectively to the evolving needs of travelers, ensuring that our products align seamlessly with their expectations and demands. Through these strategic initiatives, we are poised to strengthen our position and capture new opportunities in the dynamic Americas market.”
Image Credit: Mars Wrigley ITR
The brand is introducing items that have a regional flair to help travelers surprise and delight family and friends upon arrival home. The products include items for domestic travel to help American travelers bring home a themed treat, while also including items for the international traveler to bring a USA-themed item back with them to their home country.
MWITR Sales Director Marcus Hudson spoke on the new products saying, "At MWITR we are committed to responding effectively to the evolving needs of travelers, ensuring that our products align seamlessly with their expectations and demands. Through these strategic initiatives, we are poised to strengthen our position and capture new opportunities in the dynamic Americas market.”
Image Credit: Mars Wrigley ITR
Trend Themes
1. Regional-themed Travel Products - Catering to travelers with a desire for authentic regional experiences, companies are launching themed treats specific to different regions.
2. Homecoming Surprise Treats - Brands are innovating by offering products that allow travelers to surprise loved ones with unique treats from their journeys.
3. Cross-cultural Gifting Products - In response to global travel trends, companies are creating products that cater to travelers looking to bring home gifts with cultural significance.
Industry Implications
1. Travel Retail - The travel retail industry can explore the opportunity to enhance customer experience by offering location-specific products for travelers.
2. Confectionery - The confectionery industry has the potential to tap into the market demand for travel-friendly and culturally unique sweets.
3. Gift and Souvenir - The gift and souvenir industry can capitalize on the trend of travelers seeking special and meaningful gifts to bring back from their trips.
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