M&M’s Mocha Mudcake is a Limited-Edition Treat in Australia
Michael Hemsworth — July 19, 2023 — Lifestyle
The M&M’s Mocha Mudcake flavor is being added to the brand's product portfolio in the Australian market as the perfect treat for consumers to try out this winter. The product is formulated with Australia's love for coffee in mind, and features a fudge center that's flavored like mocha mud cake before being smothered in milk chocolate and coated in the breads signature crisp candy shell. The bite-sized treat will tap into the permissible indulgence market, and is sure to be a hit give its coffee, chocolate and cake flavor profile.
Marks Wrigley Marketing Director Ben Hill spoke on the M&M’s Mocha Mudcake flavor saying, "We know Australians love coffee. our love and appreciation for coffee flavoured chocolate treats continues to grow year on year. Consumers are increasingly looking for innovation beyond just flavour, with texture becoming an increasing focal point to enhance the ‘eating experience’.”
Marks Wrigley Marketing Director Ben Hill spoke on the M&M’s Mocha Mudcake flavor saying, "We know Australians love coffee. our love and appreciation for coffee flavoured chocolate treats continues to grow year on year. Consumers are increasingly looking for innovation beyond just flavour, with texture becoming an increasing focal point to enhance the ‘eating experience’.”
Trend Themes
1. Permissible Indulgence Market - The M&M’s Mocha Mudcake candies tap into the permissible indulgence market by offering a delicious combination of coffee, chocolate, and cake flavors.
2. Coffee-inspired Treats - The growing love and appreciation for coffee-flavored chocolate treats in Australia present a disruptive innovation opportunity for creating more coffee-inspired products.
3. Texture as a Key Factor - The focus on texture as an enhancing factor in the eating experience provides an opportunity for disruptive innovation in the confectionery industry by introducing unique texture combinations alongside flavor profiles.
Industry Implications
1. Confectionery Industry - The M&M’s Mocha Mudcake candies add to the innovation potential in the confectionery industry by creating new and unique flavor combinations with coffee and cake.
2. Chocolate Industry - The coffee-flavored M&M’s Mocha Mudcake candies present an opportunity for disruption and innovation within the chocolate industry by exploring unique flavor profiles that appeal to coffee lovers.
3. Bakery Industry - The mocha mud cake flavor incorporated into the M&M’s Mocha Mudcake candies opens up exciting possibilities for the bakery industry in creating coffee-infused treats that cater to consumer preferences.
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