The Yellow M&M Chocolate Gets Abducted Before the Super Bowl
Laura McQuarrie — January 25, 2014 — Lifestyle
This M&M’s Chocolate teaser ad offers a peek at what is to come for the 2014 Super Bowl. The short 25-second teaser starts off quite upbeat, with Yellow the M&M recording himself busting some serious moves. But the music he’s dancing to is cut short and Yellow falls over after being shot with a tranquilizer dart. Shortly after, an ominous hand wearing a black glove comes onscreen, showing a hand-written message that reads: “find out what happens to Yellow 2/2/14.”
The full 30-second M&M’s Chocolate commercial is set to air during the first half of the Super Bowl, so thankfully there won’t be too much of a wait to find out what’s happened to Yellow or who is behind this abduction.
The full 30-second M&M’s Chocolate commercial is set to air during the first half of the Super Bowl, so thankfully there won’t be too much of a wait to find out what’s happened to Yellow or who is behind this abduction.
Trend Themes
1. Teaser Ads - Disruptive innovation opportunity: Developing innovative and engaging teaser ads to create anticipation and buzz around upcoming products or events.
2. Interactive Marketing - Disruptive innovation opportunity: Incorporating interactive elements into marketing campaigns to enhance consumer engagement and create memorable experiences.
3. Storytelling Advertising - Disruptive innovation opportunity: Emphasizing storytelling techniques in advertising to captivate and connect with audiences on a deeper level.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilizing new advertising methods and strategies to capture and retain consumer attention in a crowded market.
2. Entertainment - Disruptive innovation opportunity: Integrating interactive and immersive experiences into entertainment platforms to enhance audience engagement and create unique viewing experiences.
3. Consumer Goods - Disruptive innovation opportunity: Incorporating storytelling and interactive elements into product promotions to differentiate brands and stimulate consumer interest.
6.6
Score
Popularity
Activity
Freshness
