Kopparberg Mixed Fruit Tropical Cider is Arriving for Summer
Michael Hemsworth — April 17, 2021 — Marketing
References: kopparberg & talkingretail
The Kopparberg Mixed Fruit Tropical cider is a decidedly fruity new option from the brand that will provide consumers with a summery refreshment to enjoy in the warm weather. The cider features a blend of pineapple, passionfruit and mango flavors, which give it an unexpected twist in the face of other varieties on the market. The new flavor will be priced at £2.05 per 500ml bottle or £5 for a four-pack of 330ml cans.
Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, "This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”
Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, "This new variant, based on a surge in demand for tropical flavours, is a twist on our hugely popular classic Mixed Fruit cider, which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.”
Trend Themes
1. Tropical Fruit Flavored Ciders - The popularity of tropical flavors in alcoholic beverages presents an opportunity for new and unique cider flavors.
2. Limited-edition Packaging - By offering limited-edition packaging for their seasonal products, companies can create excitement and a sense of exclusivity around their brand.
3. Surge in Demand for Fruit Flavored Alcoholic Beverages - The increasing consumer interest in fruit flavors for alcoholic drinks creates the opportunity for companies to expand their product lines to include new and unique fruit combinations.
Industry Implications
1. Alcoholic Beverage - The Alcoholic beverage industry can benefit from creating new and unique combinations of fruit flavored ciders to cater to the growing trend of fruity alcoholic drinks.
2. Packaging - The Packaging industry can partner with companies to create limited-edition packaging designs to generate excitement and exclusivity around seasonal products.
3. Food and Beverage - The Food and Beverage industry can benefit from incorporating tropical fruit flavors into their products to cater to the growing demand for fruity flavors in alcoholic beverages.
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