Sip Feelings through a Straw with Mixed Emotions Cocktails
References: gworkshop-design.blogspot & packagingoftheworld
Design student José Luis García Eguiguren puts you under the influence with his Mixed Emotions Cocktails, a project intended for the express purpose of selling emotions. Each cocktail contains a fruit blend, a shot of vodka, and emotional packaging: love, sadness, happiness, fear and anger.
Anticipating potentially crazy behaviour upon consumption, García Eguiguren designed the bottles to be spill-friendly and unbreakable, stating, “The consumers can dance, jump, go wild or do whatever they please.” Raise your bottle to the power of suggestion and a shot of liquid happiness!
Anticipating potentially crazy behaviour upon consumption, García Eguiguren designed the bottles to be spill-friendly and unbreakable, stating, “The consumers can dance, jump, go wild or do whatever they please.” Raise your bottle to the power of suggestion and a shot of liquid happiness!
Trend Themes
1. Mixed Emotions Cocktails - The trend of cocktails marketing emotions will continue as drinking becomes a way to experience different feelings.
2. Emotional Packaging - A growing trend of emotional packaging will disrupt traditional packaging design as consumers look for products that appeal to their emotions.
3. Spill-friendly Packaging - The trend towards spill-friendly packaging will continue as consumers desire convenient and easy-to-use products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on this trend by offering a wider variety of products that appeal to consumers' emotions.
2. Packaging Industry - The packaging industry can innovate by designing packaging that appeals to emotions and is also spill-friendly and unbreakable.
3. Marketing Industry - The marketing industry can innovate by helping companies create emotional branding and advertising campaigns that connect with consumers on a deeper level.
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