The Mitsubishi Lancer Campaign is Filled with Adrenaline
Leslie Chen — April 21, 2013 — Autos
References: volverd6 & adsoftheworld
Exhibiting the need for speed, these Mitsubishi Lancer ads show a desire for furiously fast automobiles with cartoons, extreme sports and end of the world movie plots.
Created by Volver d6 agency in Lima, Peru, the campaign includes three images which include a hare from the classic tale of the tortoise and hare, a man shot from a cannon ball and the hero in an apocalyptic alien attack. The combination of the amazing detailed graphics and the wide variety of speed-driven subjects makes these Mitsubishi Lancer ads able to connect to a diverse audience.
If you're on the market for a new car or just appreciate a good series of visual artwork, the Mitsubishi Lancer campaign will satisfy your artistic side while helping you narrow down your automobile options.
Created by Volver d6 agency in Lima, Peru, the campaign includes three images which include a hare from the classic tale of the tortoise and hare, a man shot from a cannon ball and the hero in an apocalyptic alien attack. The combination of the amazing detailed graphics and the wide variety of speed-driven subjects makes these Mitsubishi Lancer ads able to connect to a diverse audience.
If you're on the market for a new car or just appreciate a good series of visual artwork, the Mitsubishi Lancer campaign will satisfy your artistic side while helping you narrow down your automobile options.
Trend Themes
1. Furious Automobiles - The need for speed in automobile ads presents opportunities for disruptive innovation in delivering high-performance vehicles.
2. Extreme Sports - Using extreme sports in advertising campaigns opens up opportunities for disruptive innovation in creating thrilling and adrenaline-charged experiences.
3. Apocalyptic Themes - Incorporating apocalyptic movie plots in advertisements creates disruptive innovation opportunities to showcase the durability and resilience of automobile models.
Industry Implications
1. Automotive - The automotive industry can take advantage of the trend for furious automobiles by developing cutting-edge technology and design features that enhance speed and performance.
2. Sports and Recreation - The sports and recreation industry can capitalize on the trend of using extreme sports in ads by offering unique experiences and equipment that cater to the adrenaline-seeking audience.
3. Entertainment - The entertainment industry can explore the trend of incorporating apocalyptic themes in advertisements by partnering with car brands to create visually stunning and action-packed content that promotes both movies and automobiles.
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