The Mistress Agency Hot Wheels Commercial is Every Boy's Dream Come True
Jamie Danielle Munro — June 8, 2011 — Marketing
References: mistresscreative & creativecriminals
The Mistress Agency Hot Wheels commercial is every boy's dream come true, as a life-sized toy car is seen performing donuts on a giant stool. With graphics and scenery with an apocalyptic feel, this ad brings Hot Wheels back as a toy-selling contender.
The ad begins with a boy playing in a desert with his lonesome Hot Wheels car. However, as he looks up into the distance, he sees a giant stool looming overhead. On top of the stool is a giant, life-sized Hot Wheels car performing donuts in the middle of a desert. This Mistress Agency Hot Wheels commercial does a great job at giving the toy brand an authoritative touch as well as making it worthy of competitive rivalry.
The ad begins with a boy playing in a desert with his lonesome Hot Wheels car. However, as he looks up into the distance, he sees a giant stool looming overhead. On top of the stool is a giant, life-sized Hot Wheels car performing donuts in the middle of a desert. This Mistress Agency Hot Wheels commercial does a great job at giving the toy brand an authoritative touch as well as making it worthy of competitive rivalry.
Trend Themes
1. Life-sized Toy Ads - Creating life-sized versions of popular toys for advertisements is a trend that creates an immersive and memorable experience for viewers.
2. Apocalyptic Branding - Brands using apocalyptic imagery and themes in their advertising can create a sense of urgency and excitement for consumers.
3. Authoritative Toy Branding - Establishing a toy brand as an authoritative and worthy of competitive rivalry through advertising is a trend that can increase brand loyalty.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage the trend of life-sized toy ads to promote their products and create buzz around their brand.
2. Advertising - Advertising agencies can incorporate apocalyptic imagery and themes into their campaigns to create unique and memorable brand experiences for consumers.
3. Marketing - Marketers can learn from the authoritative branding trend and find ways to establish their brand as a leader in their industry through advertising.
1.6
Score
Popularity
Activity
Freshness
