Irish Brands Team Up to Teach the Correct Spelling of St. Paddy's Day
Grace Mahas — March 9, 2022 — Lifestyle
References: shop.lafrieda
Tullamore D.E.W. Irish Whiskey recently joined forces with renowned butcher Pat LaFrieda to create "the ultimate St. Paddy's Day Patty." The new campaign aims to help Americans avoid the common spelling mistake between Ireland's national holiday and a meat patty, opting for the use of the double T instead of the double D. The brands are hoping to teach Americans the proper spelling with an appetizing partnership.
From March 10th, LaFrieda.com will offer 193 kits for a price of $84.9, in honor of the 193-year history of the Tullamore D.E.W. brand. In addition to the St. Paddy's Day Patty, you will also receive two Tullamore D.E.W. ceramic shot glasses, a beanie, drink recipe card, Drizly code for a free bottle of D.E.W. to your door, and 12 8oz meat patties.
“Every March, we produce around 5 million burger patties so when Tullamore D.E.W. came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help,” said Pat LaFrieda Owner & CEO of Pat LaFrieda Meat Purveyors.
From March 10th, LaFrieda.com will offer 193 kits for a price of $84.9, in honor of the 193-year history of the Tullamore D.E.W. brand. In addition to the St. Paddy's Day Patty, you will also receive two Tullamore D.E.W. ceramic shot glasses, a beanie, drink recipe card, Drizly code for a free bottle of D.E.W. to your door, and 12 8oz meat patties.
“Every March, we produce around 5 million burger patties so when Tullamore D.E.W. came to us to help teach Americans about the proper spelling between Patty and Paddy, we knew we could help,” said Pat LaFrieda Owner & CEO of Pat LaFrieda Meat Purveyors.
Trend Themes
1. Proper Spelling Campaigns - The success of the St. Paddy's Day patty campaign highlights the demand for educational holiday campaigns that can improve public spelling and grammar.
2. Collaborative Campaigns - The partnership between Tullamore D.E.W. Irish Whiskey and Pat LaFrieda Meat Purveyors showcases the potential for cross-industry collaborations to reach new audiences and generate buzz.
3. Gift Set Campaigns - The St. Paddy's Day Patty kit demonstrates the appeal of gift sets that bundle complementary products and experiences for consumers.
Industry Implications
1. Food & Beverage - Food and beverage brands can collaborate with other industries to create unique products and campaigns that appeal to wider audiences.
2. Retail - Retailers can capitalize on holiday campaigns by offering educational products and experiences that align with consumer values and interests.
3. Marketing & Advertising - Marketing and advertising agencies can help brands develop creative partnerships and campaigns that break through the competition and generate buzz.
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