Trendopoly — February 27, 2007 — Autos
References: thegreenhead
If you're always looking for a unique way to stand out on the highway then missile balloons attached to your vehicle may be the way to go. These missile balloons were part of an advertising campaign that won the top prize... stay tuned for their release to the public!
Implications - An advertising campaign like this would be sure to raise a lot of eyebrows, without being dangerous or mean-spirited. By devising a creative and interesting method of drawing attention without being intrusive, these advertisers demonstrate the viability of thinking creatively when it comes to marketing. Surprise and delight are two qualities for which every effective advertising campaign should strive.
Implications - An advertising campaign like this would be sure to raise a lot of eyebrows, without being dangerous or mean-spirited. By devising a creative and interesting method of drawing attention without being intrusive, these advertisers demonstrate the viability of thinking creatively when it comes to marketing. Surprise and delight are two qualities for which every effective advertising campaign should strive.
Trend Themes
1. Creative Advertising - Thinking outside the box when it comes to advertising can lead to more effective and engaging campaigns.
2. Novelty Vehicle Attachments - By offering unique and eye-catching attachments, companies can help drivers express themselves and stand out on the road.
3. Non-intrusive Marketing - Finding ways to capture attention without being intrusive is a key challenge for advertisers.
Industry Implications
1. Advertising and Marketing - This innovation has direct applications in the advertising and marketing industry, particularly for those aiming to create memorable campaigns.
2. Automotive Industry - Automakers and accessory companies can capitalize on this trend by developing creative accessories and add-ons for vehicles.
3. Event Planning Industry - This type of novelty item could also be popular at events or parties, opening up opportunities for event planners to incorporate this type of attraction.
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