Starbucks and BEAMS Work Together on a Minimalist Travel Capsule
References: starbucks.co.jp & designtaxi
Minimalist travel is embraced in a chic and design-forward entirety by Starbucks Japan and clothing retailer BEAMS. The two entities work together to bring consumers an ultra-elegant and contemporary range of essentials. This includes compact slippers that can be used in hotels, bags, t-shirts, "hotel-inspired keychains," as well as an innovative miniature toothbrush that does not require toothpaste. The convenience-focused brushing tool boasts a "fine processing technology" to keep teeth sparkly white. Each of these offerings is packable, lightweight, and durable.
The minimalist travel collaboration is released under the coffee brand's luxurious extension — the Starbucks Reserve Roastery whose logo is present throughout. With a location in Tokyo, the co-branded capsule is available for a limited time.
The minimalist travel collaboration is released under the coffee brand's luxurious extension — the Starbucks Reserve Roastery whose logo is present throughout. With a location in Tokyo, the co-branded capsule is available for a limited time.
Trend Themes
1. Minimalist Travel - Opportunity for innovative, compact and lightweight travel products that enhance convenience and style.
2. Luxury Travel Accessories - Opportunity to create high-quality, branded travel essentials that cater to the discerning traveler.
3. Innovative Toothbrushes - Opportunity to develop toothbrushes with new technologies that enhance oral care without requiring toothpaste.
Industry Implications
1. Travel Retail - Opportunity for retail companies to offer a curated selection of travel accessories that cater to the minimalist trend.
2. Fashion Retail - Opportunity for clothing retailers to collaborate with brands and offer stylish, packable travel essentials.
3. Oral Care Products - Opportunity for oral care companies to develop innovative toothbrushes that provide effective cleaning without toothpaste.
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