The Nue Co.'s 'Mind Energy' Perfume Helps to Boost Concentration
Katherine Pendrill — October 19, 2021 — Fashion
References: hypebae
The Nue Co. wants to help you focus with a new fragrance called 'MIND ENERGY.'
According to Jules Miller, founder and CEO of The Nue Co., one of the biggest concerns among their audience is brain fog and a lack of focus (often caused by stress). In an effort to help consumers boost their mental energy and focus, the brand launched the new fragrance MIND ENERGY. This perfume features notes of coriander seed, juniper oil and pink peppercorn oil., ad well as clary sage, spearmint, peppermint, geranium, clove leaf, and cedarwood oil. These ingredients double as a supplement to help boost your mental energy and make you more alert when you're feeling sluggish. As Miller explains, "The way we view, use and benefit from supplements is ever-evolving. Whether it’s through our fragrance supplements, topical supplements or ingestibles, what matters most is that we’re solving a problem."
Image Credit: The Nue Co.
According to Jules Miller, founder and CEO of The Nue Co., one of the biggest concerns among their audience is brain fog and a lack of focus (often caused by stress). In an effort to help consumers boost their mental energy and focus, the brand launched the new fragrance MIND ENERGY. This perfume features notes of coriander seed, juniper oil and pink peppercorn oil., ad well as clary sage, spearmint, peppermint, geranium, clove leaf, and cedarwood oil. These ingredients double as a supplement to help boost your mental energy and make you more alert when you're feeling sluggish. As Miller explains, "The way we view, use and benefit from supplements is ever-evolving. Whether it’s through our fragrance supplements, topical supplements or ingestibles, what matters most is that we’re solving a problem."
Image Credit: The Nue Co.
Trend Themes
1. Fragrance Supplements - The trend of using fragrances as a supplement to improve mental energy and alertness could disrupt traditional supplement markets.
2. Multi-sensory Wellness Products - The trend of combining fragrance with other wellness products could lead to new opportunities for disruptive innovation in the wellness industry.
3. Stress-relieving Fragrances - The trend of using fragrances to help with stress could create new opportunities for innovation in the fragrance industry.
Industry Implications
1. Fragrance - Fragrance companies could benefit from developing fragrances aimed at improving focus and mental energy.
2. Supplements - The supplement industry could face disruption as consumers turn to fragrances as a way to improve mental energy and boost focus.
3. Wellness - The wellness industry could benefit from incorporating fragrances into products to offer multi-sensory experiences that aid in relaxation and stress relief.
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